Department of Agricultural Sciences, University of Naples Federico II, Via Università 96, Portici, Naples 80055, Italy.
Department of Agricultural, Food and Forest Sciences, University of Palermo, Viale delle Scienze, Building 4, Palermo 90128, Italy.
Meat Sci. 2023 May;199:109135. doi: 10.1016/j.meatsci.2023.109135. Epub 2023 Feb 10.
A reduction of meat consumption is crucial for addressing public health problems, especially in industrialized countries. Among low-cost interventions, emotionally provocative health-information strategies could be effective options in fostering meat reduction. Through an online experimental survey, administrated to a quota-based national sample (N = 1142), this study analysed the profile of Italians consuming red/processed meat above World Health Organization (WHO) recommended amounts. Via a between-subjects design, the research tested whether two health frame-nudges (societal impact and individual impact of over consumption) persuaded these individuals to reduce future meat consumption. Results showed that adhering to an omnivore diet, higher consumption of meat than peers, household size (larger) and positive moral perception of meat consumption increased the likelihood of overconsumption. In addition, both nudges proved to be effective in positively impacting future intentions to reduce meat consumption among individuals exceeding WHO recommended amounts. The two frame-nudges were more effective among females, respondents with children in the household and individuals with a low health status perception.
减少肉类消费对于解决公共卫生问题至关重要，特别是在工业化国家。在低成本干预措施中，情感上有启发性的健康信息策略可能是促进肉类减少的有效选择。通过对基于配额的全国样本（N=1142）进行在线实验调查，本研究分析了消费超过世界卫生组织（WHO）建议量的红/加工肉类的意大利人的特征。通过采用被试间设计，研究测试了两种健康框架提示（社会影响和过度消费的个人影响）是否能说服这些人减少未来的肉类消费。结果表明，坚持杂食饮食、比同龄人消费更多的肉类、家庭规模（更大）以及对肉类消费的积极道德认知会增加过度消费的可能性。此外，这两种提示都被证明能有效促进超过 WHO 建议量的个体减少未来的肉类消费意愿。这两种框架提示在女性、有子女在家的受访者和健康状况认知较低的个体中更为有效。
