Murphrey Morgan, Dayan Steven, Aguilera Shino Bay, Fabi Sabrina
Dermatology resident, UC Davis Dermatology, Sacramento, CA, USA.
Facial plastic surgeon, University of Illinois, Champaign, IL, USA.
Aesthet Surg J. 2023 May 15;43(6):704-709. doi: 10.1093/asj/sjad037.
With the rise of social media, aesthetic providers have established a presence on social media. However, there has been little research to evaluate how patients perceive these aesthetic providers and what they desire to see on their professional accounts.
This study aimed to evaluate the social media preferences and perceptions of patients who undergo aesthetic procedures.
A survey was sent to a random sample of US individuals; 651 (32%) identified that they underwent aesthetic procedures. Descriptive statistics were utilized to analyze participants and groups were compared with chi-square analyses.
Our sample had a majority of females (57% female, 43% male). An aesthetic medical provider's social media presence had a positive impact on 41% of respondents; a minority of respondents (9%) preferred no social media presence. Fifty-five percent of respondents indicated they would prefer to see a provider with a blue checkmark. With regard to content published, 70% of respondents found it important that a provider show before and after photographs. One-third of respondents indicated they would prefer not to see personal content (n = 236, 36%).
A social media presence is not a strict requirement for success, but 41% of respondents reported a social media presence positively impacted their desire to see the provider as a patient. Patients preferred certain characteristics, such as verification and before and after photographs. Aesthetic providers should take care when determining what content to publish to their social accounts and should consider focusing on educational, promotional, and family/interpersonal content.
随着社交媒体的兴起，美容服务提供者已在社交媒体上崭露头角。然而，很少有研究评估患者如何看待这些美容服务提供者以及他们希望在其专业账户上看到什么。
本研究旨在评估接受美容手术的患者的社交媒体偏好和看法。
向美国个人的随机样本发送了一份调查问卷；651人（32%）表示他们接受过美容手术。使用描述性统计分析参与者，并通过卡方分析比较各组。
我们的样本中女性占多数（57%为女性，43%为男性）。美容医疗服务提供者的社交媒体形象对41%的受访者产生了积极影响；少数受访者（9%）更喜欢没有社交媒体形象。55%的受访者表示他们更愿意看到带有蓝色认证标记的服务提供者。关于发布的内容，70%的受访者认为服务提供者展示前后照片很重要。三分之一的受访者表示他们不想看到个人内容（n = 236，36%）。
社交媒体形象并非成功的严格要求，但41%的受访者表示社交媒体形象对他们作为患者去看该服务提供者的意愿产生了积极影响。患者更喜欢某些特征，如认证和前后照片。美容服务提供者在决定在其社交账户上发布什么内容时应谨慎，并应考虑专注于教育、宣传以及家庭/人际内容。
