Schulich School of Medicine and Dentistry, Western University, London, ON, Canada.
Division of Paediatric Surgery, London Health Sciences Centre, London, ON, Canada.
J Pediatr Surg. 2024 May;59(5):768-773. doi: 10.1016/j.jpedsurg.2024.01.031. Epub 2024 Feb 1.
Social media is one of the most common sources of information for parents seeking information on their child's health. The purpose of this study was to better understand the social media habits of parents of paediatric surgery patients through surveys and focus groups.
An online survey was distributed to parents visiting paediatric surgery clinics at a tertiary care hospital. Surveys were distributed via QR code and social media. Two virtual focus groups were conducted with parents of paediatric patients. Descriptive statistics were used for survey analysis and focus group transcripts were thematically analyzed.
A total of 107 respondents completed the online survey. Median age of respondents was 36 (interquartile range: 32-41). 81.3% of the respondents were female. Facebook was the preferred social media platform (47.2%), followed by Instagram (41.5%) then other platforms (4.7%). Respondents indicated that their preferred length of video was 30 s (41.2%). When asked which type of video content they prefer, participants indicated animated video as most popular (66.0%) followed by a physician speaking (60.0%), and slides with voiceover (45.0%). The focus groups revealed themes of: (1) functionality and content; (2) branding, aesthetic and legitimacy; (3) unmasking of physicians; (4) peer and community support.
Creating a successful social media account for parents must take into consideration their social media habits. A Facebook account that features brief videos may be most likely to engage parents. Additionally, physicians need to establish credibility and legitimacy of their content to attract their target audience.
III.
社交媒体是家长获取儿童健康信息的最常见来源之一。本研究旨在通过调查和焦点小组更好地了解儿科手术患者家长的社交媒体习惯。
我们向在一家三级保健医院的儿科手术诊所就诊的家长分发了在线调查。调查通过 QR 码和社交媒体分发。我们与儿科患者的家长进行了两次虚拟焦点小组讨论。调查分析采用描述性统计，焦点小组记录采用主题分析。
共有 107 名受访者完成了在线调查。受访者的中位数年龄为 36 岁（四分位距：32-41）。81.3%的受访者为女性。Facebook 是最受欢迎的社交媒体平台（47.2%），其次是 Instagram（41.5%），然后是其他平台（4.7%）。受访者表示他们喜欢的视频长度为 30 秒（41.2%）。当被问及他们喜欢哪种类型的视频内容时，参与者表示最受欢迎的是动画视频（66.0%），其次是医生演讲（60.0%）和带有画外音的幻灯片（45.0%）。焦点小组揭示了以下主题：（1）功能和内容；（2）品牌、审美和合法性；（3）医生的真实面目；（4）同行和社区支持。
创建一个成功的面向家长的社交媒体账户必须考虑到他们的社交媒体习惯。一个具有简短视频的 Facebook 账户可能最有可能吸引家长。此外，医生需要建立其内容的可信度和合法性，以吸引目标受众。
III 级。
