Zheng Qionge, Zhang Sunbowen, Liang Jingxuan, Chen Youcheng, Ye Weijiao
Anxi College of Tea Science, Fujian Agriculture and Forestry University, Quanzhou 350002, China.
College of Humanities & Social Development, Nanjing Agricultural University, Nanjing 210095, China.
Behav Sci (Basel). 2023 Jan 17;13(2):79. doi: 10.3390/bs13020079.
Improving the brand value of agricultural cultural heritage can promote the development of the local social economy. Meanwhile, cultural memory and brand value are inseparable. Therefore, this study took the Anxi Tieguanyin Tea Culture System as the research object, collected 679 questionnaires, adopted a structural equation model, and applied SPSS 26.0 and Amos 24.0 software (IBM; Armonk, NY, USA) to study the influence of agricultural heritage cultural memory on brand value. This study innovatively develops a scale of agricultural heritage cultural memory, enriches the outer edge of cultural memory theory research, broadens the vision of agricultural heritage research, and provides a useful reference for the inheritance of agricultural heritage and the promotion of brand value.
提升农业文化遗产的品牌价值能够促进当地社会经济的发展。同时，文化记忆与品牌价值密不可分。因此，本研究以安溪铁观音茶文化系统为研究对象，收集了679份问卷，采用结构方程模型，并运用SPSS 26.0和Amos 24.0软件（美国纽约州阿蒙克市IBM公司）来研究农业遗产文化记忆对品牌价值的影响。本研究创新性地开发了农业遗产文化记忆量表，丰富了文化记忆理论研究的外延，拓宽了农业遗产研究的视野，并为农业遗产的传承和品牌价值的提升提供了有益参考。
