Management School, Instituto Superior de Gestão, Av. Marechal Craveiro Lopes, N.º2 A, 1700-284 Lisbon, Portugal.
ISCTE, Instituto Universitário de Lisboa and BRU-Iscte-Business Research Unit (IBS), Av. das Forças Armadas, 1649-026 Lisbon, Portugal.
Int J Environ Res Public Health. 2023 Feb 13;20(4):3241. doi: 10.3390/ijerph20043241.
The subject of this research is related to sustainable tourism and its connection with lifestyle entrepreneurship. The Portuguese business fabric is formed by micro, small, and medium sized enterprises which have emerged in big numbers over the last years, mainly related directly and indirectly to the tourism industry. The discussed issue of this study is whether these companies are a vehicle for sustainable tourism in rural areas. Via a qualitative method, through a comparative case study of 11 businesses, the goal is to evaluate if the lifestyle entrepreneurship initiatives promote sustainable tourism in rural areas, identifying the specific business created and evaluating their growth toward the planned strategies and actions related to internal resources and capacity, as well as marketing. Lastly, the results present the plans made for growth according to the necessary balance among economic progress, environment, public health, and a social context. This study promotes decision tools for entrepreneurs and destination managers as to the practices to be adopted with the goal of sustainable development. Thus, in terms of ecological responsibility, the use of renewable energy through biomass is a very efficient practice because it both produces energy and reduces waste, since the energy production comes from plants and animal waste.
本研究的主题涉及可持续旅游及其与生活方式创业的关系。葡萄牙的商业结构由小微企业组成，近年来大量涌现，主要与旅游业直接或间接相关。本研究探讨的问题是，这些企业是否是农村地区可持续旅游的载体。通过定性方法，通过对 11 家企业的比较案例研究，旨在评估生活方式创业举措是否促进农村地区的可持续旅游，确定所创建的具体业务，并评估其根据内部资源和能力以及营销计划的战略和行动的增长情况。最后，结果展示了根据经济进步、环境、公共卫生和社会背景之间必要的平衡制定的增长计划。本研究为企业家和目的地管理者提供了决策工具，以确定可持续发展所应采取的实践措施。因此，就生态责任而言，通过生物质利用可再生能源是一种非常有效的做法，因为它既能产生能源又能减少废物，因为能源生产来自植物和动物废物。
