Internet Use and the Happiness of Rural Residents: The Role of Education and Health.

The rapid development of the Internet in China in recent years has greatly penetrated into all aspects of people's lives and production. In rural areas of China, little is known from previous studies about the relationship between the Internet and happiness. Based on data from the China Family Panel Studies (CFPS) collected in 2016 and 2018, this study investigates the impact of the Internet use on the happiness of rural residents and its mechanism. The results show that, first, the fixed-effects model indicates that the Internet significantly increases the happiness of rural residents. Second, the multiple mediating effects analysis shows that Internet use can improve rural residents' happiness by promoting the household education human capital. To be more specific, excessive Internet use leads to lower levels of household health human capital. However, a lower level of health does not necessarily bring about a lower level of happiness. In this paper, the mediating effects of household education human capital and household health human capital are 17.8% and 9.5%, respectively. Third, the heterogeneity analysis found that there was a significant positive correlation between Internet use and rural residents' happiness in western regions of China, while it is insignificant in the eastern and central regions; for households with a huge labor force, Internet use dramatically improves their happiness by enhancing their household education human capital. Education and health have different roles to play in terms of the happiness of rural residents. Therefore, this suggests that the physical and psychological health of rural residents should be taken into account when the Internet strategies to improve general well-being are under development.