Hausser D, Lehmann P, Dubois F, Gutzwiller F
Institut universitaire de médecine sociale et préventive, Lausanne.
Soz Praventivmed. 1987;32(4-5):207-9.
The evaluation of the "Stop-Aids" campaign is based upon a model of behaviour modification (McAlister) which includes the communication theory of McGuire and the social learning theory of Bandura. Using this model, it is possible to define key variables that are used to measure the impact of the campaign. Process evaluation allows identification of multipliers that reinforce and confirm the initial message of prevention (source) thereby encouraging behaviour modifications that are likely to reduce the transmission of HIV (condom use, no sharing of injection material, monogamous relationship, etc.). Twelve studies performed by seven teams in the three linguistic areas contribute to the project. A synthesis of these results will be performed by the IUMSP.
“停止艾滋病”运动的评估基于一种行为改变模型（麦卡利斯特模型），该模型包括麦圭尔的传播理论和班杜拉的社会学习理论。运用此模型，可以定义用于衡量该运动影响的关键变量。过程评估能够识别强化并确认预防初始信息（来源）的乘数，从而鼓励可能减少艾滋病毒传播的行为改变（使用避孕套、不共用注射材料、实行一夫一妻制关系等）。三个语言区域的七个团队开展的十二项研究为该项目做出了贡献。IUMSP将对这些结果进行综合分析。
