Dubois-Arber F, Lehmann P, Hausser D, Gutzwiller F
Institut universitaire de médecine sociale et préventive, Lausanne, Suisse.
Rev Epidemiol Sante Publique. 1989;37(3):207-16.
Since 1985 the Swiss Federal Office of Public Health and the Swiss AIDS Foundation have been promoting AIDS prevention campaigns. A multi-media information campaign with the main slogan "STOP-AIDS" began in February 1987 and is still underway. Multiplying effects are stimulated. The evaluation of that strategy, based on 13 complementary studies, confirms its efficiency and feasibility. The evaluation process will continue in 1988. The campaign and its objectives reached the general population and the target groups. Noticeable changes in attitudes and behaviours are taking place in the way of better protection in various observed groups, moderately or strongly exposed to HIV infection. Condom sales have increased by nearly 60% in 1987 compared with 1986.
自1985年以来，瑞士联邦公共卫生局和瑞士艾滋病基金会一直在推动艾滋病预防运动。1987年2月发起了一场以“阻止艾滋病”为主口号的多媒体宣传运动，目前仍在进行中。该运动激发了倍增效应。基于13项补充研究对该策略进行的评估证实了其有效性和可行性。评估过程将在1988年继续进行。该运动及其目标已面向普通大众和目标群体。在不同程度或强烈暴露于艾滋病毒感染的观察群体中，人们的态度和行为发生了显著变化，以更好地进行自我保护。与1986年相比，1987年避孕套销量增长了近60%。
