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探索不同共享程度和价格的爱彼迎住宿的客人偏好变化：使用结构化主题模型。

Exploring changes in guest preferences for Airbnb accommodation with different levels of sharing and prices: Using structural topic model.

作者信息

Ding Kai, Choo Wei Chong, Ng Keng Yap, Zhang Qing

机构信息

School of Business Administration, Ningbo University of Finance and Economics, Ningbo, China.

School of Business and Economics, Universiti Putra Malaysia, Serdang, Malaysia.

出版信息

Front Psychol. 2023 Feb 17;14:1120845. doi: 10.3389/fpsyg.2023.1120845. eCollection 2023.

DOI:10.3389/fpsyg.2023.1120845
PMID:36874802
原文链接:https://pmc.ncbi.nlm.nih.gov/articles/PMC9983638/
Abstract

INTRODUCTION

Online reviews have become an important source of information for investigating customers' consumption experiences in academic studies. In the context of sharing economy-based accommodation, various studies have been conducted to investigate the user experience of Airbnb by analyzing online reviews; however, most previous Airbnb studies had focused on analyzing the user experience of Airbnb at a holistic level without distinguishing the accommodation attributes of Airbnb. Therefore, this article aimed to investigate how the preferences revealed by Airbnb users in online reviews vary across Airbnb listings with different levels of sharing and price ranges.

METHODS

This study analyzed 181,190 online reviews under Airbnb listings in Kuala Lumpur, Malaysia, using the structural topic model (STM).

RESULTS

This study identified 21 topics related to Airbnb service and product attributes.

DISCUSSION

The findings show that Airbnb users who stay at are more concerned with the hedonic value of their stay, while those who property are more concerned with the utilitarian value. The purposes of the host-guest interaction were also found to differ between these two types of Airbnb accommodations. Regarding the effect of listing prices on users' preferences, findings reveal that those staying at lower-priced rooms were more concerned about the convenience of exploring the surrounding area, while those who stayed at higher-priced rooms were more concerned about the surrounding environment and the interior facilities of the property.

摘要

引言

在学术研究中，在线评论已成为调查顾客消费体验的重要信息来源。在基于共享经济的住宿环境中，已有多项研究通过分析在线评论来调查爱彼迎（Airbnb）的用户体验；然而，此前大多数关于爱彼迎的研究都集中在从整体层面分析其用户体验，而未区分爱彼迎房源的住宿属性。因此，本文旨在调查爱彼迎用户在在线评论中所展现出的偏好如何因房源的共享程度和价格范围不同而有所差异。

方法

本研究使用结构化主题模型（STM）分析了马来西亚吉隆坡爱彼迎房源下的181,190条在线评论。

结果

本研究识别出了21个与爱彼迎服务及产品属性相关的主题。

讨论

研究结果表明，入住……的爱彼迎用户更关注住宿的享乐价值，而……房源的用户则更关注实用价值。这两类爱彼迎住宿在主客互动目的方面也存在差异。关于房源价格对用户偏好的影响，研究结果显示，入住低价房间的用户更关心探索周边地区的便利性，而入住高价房间的用户则更关注房源周边环境及内部设施。 （注：原文部分内容缺失，翻译时根据语境补充了“……”以尽量完整表达意思）

https://cdn.ncbi.nlm.nih.gov/pmc/blobs/baf4/9983638/dc9ec89b7ca4/fpsyg-14-1120845-g012.jpg
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