Li Ming, Bai Xuchen, Xing Saipeng, Wang Xueying
School of Management, Wuhan Technology and Business University, Wuhan, Hubei, China.
China Institute of Education and Social Development, Beijing Normal University, Beijing, China.
Front Psychol. 2023 Feb 23;14:1090200. doi: 10.3389/fpsyg.2023.1090200. eCollection 2023.
Compared with traditional products, the connection attributes and intelligence attributes of the smart product are their differentiated competitive advantages. In order to understand how smart product attributes affect consumer attitudes and the influencing mechanism, we carry out this study. In the framework of psychological empowerment, this paper explores the relationship between smart product attributes and consumers' adoption intention. We consider that companies can launch a range of smart products, where the probability of success is related to the degree to which intelligent and connection attributes stimulate consumer motivation. Smart products with intelligence attributes and connection attributes can improve consumers' cognition of the four motivations consist of meaning, ability, autonomy and influence, which activate consumers' psychological sense of empowerment, and thus improve consumers' willingness to adopt. In addition, we also find that consumer heterogeneity influences this process. This paper mainly reports the moderating effect of Consumer domain-specific innovation. We find that the connection and intelligence attributes of smart products stimulate consumers' adoption intention effectively. The findings of this paper complement innovation management literature related to smart product attributes and provide suggestions for enterprises to introduce smart products.
与传统产品相比，智能产品的连接属性和智能属性是其差异化竞争优势。为了了解智能产品属性如何影响消费者态度及其影响机制，我们开展了本研究。在心理授权的框架下，本文探讨了智能产品属性与消费者采用意愿之间的关系。我们认为企业可以推出一系列智能产品，成功的概率与智能和连接属性激发消费者动机的程度有关。具有智能属性和连接属性的智能产品可以提高消费者对由意义、能力、自主性和影响力组成的四种动机的认知，这激活了消费者的心理授权感，从而提高消费者的采用意愿。此外，我们还发现消费者异质性会影响这一过程。本文主要报告消费者特定领域创新的调节作用。我们发现智能产品的连接和智能属性有效地刺激了消费者的采用意愿。本文的研究结果补充了与智能产品属性相关的创新管理文献，并为企业引入智能产品提供了建议。
