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基于透明度和消费者信任的区块链技术在塑造食品行业未来中的应用。

Application of blockchain technology in shaping the future of food industry based on transparency and consumer trust.

作者信息

Singh Vinay, Sharma Sanjeev Kumar

机构信息

Present Address: BASF SE, Pfalzgrafenstraße 1, 67061 Ludwigshafen am Rhein, Germany.

Department of Business Administration, National Central University, No. 300, Zhongda Road, Zhongli District, Taoyuan City, 320 Taiwan.

出版信息

J Food Sci Technol. 2023 Apr;60(4):1237-1254. doi: 10.1007/s13197-022-05360-0. Epub 2022 Jan 20.

Abstract

Food Industries, at this moment, are moving towards a new phase, and this phase will be governed by consumers and not by the industry leaders. The report shows that claims on sustainability, health, wellness, and transparency would govern the future trends in the food industry. Currently, there are several cases of misleading and false claims which hamper consumer trust. So, to uphold consumer trust, authentication of claims through transparency in the food supply chain is required, and blockchain technology can bring transparency at relatively low transaction costs. Once in a blockchain network, data is very difficult to manipulate, with no single point of authority to mess and collapse the system. Though we see mostly the financial systems using blockchain's decentralized functionality, there is a growing trend of innovative applications being built in the supply chain area for contracts and operations. With effort in the right direction and over time, blockchain will recast how operations and processes are done across the industry, including public sectors. The paper reviews the opportunity for the blockchain in enabling food industries for future-readiness, empowering the consumers in verifying the product claims and thus prevent themselves from food fraud. In doing so, the paper considers the future trends in the food industry, identifies current food fraud cases, and outlines the various applications in the agri-food chain and challenges associated with it.

摘要

目前,食品行业正在迈向一个新阶段,这个阶段将由消费者而非行业领导者主导。报告显示,关于可持续性、健康、 wellness(此处 wellness 可直译为“健康状态”)和透明度的主张将主导食品行业的未来趋势。目前,存在几起误导性和虚假主张的案例,这损害了消费者的信任。因此,为了维护消费者信任,需要通过食品供应链的透明度对主张进行认证,而区块链技术可以以相对较低的交易成本带来透明度。一旦进入区块链网络,数据就很难被操纵,没有单一的权威点来扰乱和破坏系统。虽然我们大多看到金融系统使用区块链的去中心化功能,但在供应链领域,为合同和运营构建创新应用的趋势正在增加。通过朝着正确方向努力并经过一段时间,区块链将重塑整个行业(包括公共部门)的运营和流程方式。本文回顾了区块链在使食品行业为未来做好准备、赋予消费者核实产品主张从而防止自身遭受食品欺诈方面的机会。在此过程中,本文考虑了食品行业的未来趋势,识别了当前的食品欺诈案例,并概述了农业食品链中的各种应用及其相关挑战。

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