Scientific evolution of Corporate Social Responsibility. A bibliometric analysis with mapping analysis tools.

When the term Corporate Social Responsibility (CSR) is heard today, a multitude of concepts such as Corporate Social Responsibility, Social Responsibility, Sustainable Development or Sustainability comes to mind where, without losing the essence of what its implementation entails, it implies not the existence of a consensus that unifies everything into a theory. The objective of this study is to obtain a better understanding of the current situation and trends in this area of research. Thus, in this paper, bibliometrics is used to evaluate performance and productivity in CSR, and scientific maps to extract and classify the most important research topics in this area. The results obtained when analyzing the period 1978-2017 show the conceptual evolution of CSR research, demonstrating the growth potential of CSR, as well as its great development, being the main thematic areas identified: Financial Performance, Corporate Reputation, Ethics, Consumers, Employees and Risk.