The illusion of pure reason in science: A cautionary note.

Introspection tells people that their behavior is both consciously reasoned and functional (i.e., rational), at least based on the evidence available to them. In contrast, research has found that much human behavior reported to be consciously determined, is strongly influenced by heuristics and the mechanistic principles of associative learning that usually function unconsciously and are sometimes sub-optimal. Scientists are trained to base their conclusions on a rational analysis of evidence, which enhances the scientific validity of their conclusions. But scientific training appears to do little to constrain the role of unconscious heuristics. The present point is that scientists are humans and, as such, they are subject to the influence of heuristics in their scientific conclusions just as laypeople are in their everyday behavior. As an example, the availability heuristic and how it seemingly feeds the repetition-induced truth effect are described. One consequence of this is that failures to replicate frequently cited papers do little to devalue the irreplicable reports. Although unconscious heuristics influence the scientific thinking of researchers, scientists are typically unaware of the role of these heuristics due to their operating below the horizon of introspection. This appears to explain the persistence, in light of overwhelming evidence to the contrary, of the views by many researchers that 'a prediction error is necessary for learning' and that 'reactivated memories have to be reconsolidated to be retained for future access.'