Leider Jonathon P, Rockwood Todd H, Mastrud Heidi, Beebe Timothy J
University of Minnesota School of Public Health, Minneapolis, MN, USA.
Public Health Rep. 2024 Mar-Apr;139(2):255-262. doi: 10.1177/00333549231168640. Epub 2023 May 2.
We sought to understand the relative impact of fielding mode on response rate among public health alumni.
As part of the 2021 Career Trends Survey of alumni from the University of Minnesota School of Public Health, we designed a fielding mode experiment to ascertain whether a paper survey, a postcard with a custom survey link ("postcard push-to-web"), a mobile telephone call or text (mobile), or an email invitation would garner the highest response rates. Invitations were randomly assigned from available contact information.
Of 8531 alumni invited, 1671 alumni (19.6%) completed the survey. Among the initial fielding modes, the paper survey had the highest response rate (28%), followed by mobile (19%), email (10%), and postcard push-to-web (10%). More robust recent engagement with alumni relations, paper survey invitation or mode switch, and recent graduation were all significantly associated with a higher likelihood of response.
Paper and mobile invitations had the highest response rates to our survey among public health alumni. Findings from this fielding mode experiment are relevant to schools and programs of public health seeking to capture similar information among their alumni, especially given current trends in investment in the public health workforce.
我们试图了解投放方式对公共卫生专业校友回应率的相对影响。
作为明尼苏达大学公共卫生学院2021年校友职业趋势调查的一部分，我们设计了一项投放方式实验，以确定纸质调查问卷、带有自定义调查链接的明信片（“明信片推送至网络”）、移动电话呼叫或短信（移动方式）或电子邮件邀请是否能获得最高回应率。邀请是从可用的联系信息中随机分配的。
在8531名受邀校友中，1671名校友（19.6%）完成了调查。在最初的投放方式中，纸质调查问卷的回应率最高（28%），其次是移动方式（19%）、电子邮件（10%）和明信片推送至网络（10%）。与校友关系更紧密的近期互动、纸质调查问卷邀请或方式转换以及近期毕业都与更高的回应可能性显著相关。
在公共卫生专业校友中，纸质和移动邀请对我们的调查回应率最高。这项投放方式实验的结果与寻求在其校友中获取类似信息的公共卫生学院和项目相关，特别是考虑到当前对公共卫生劳动力投资的趋势。
