Department of Math and Science, Pratt Institute, Brooklyn, New York, United States of America.
Guerilla Science LLC, Brooklyn, New York, United States of America.
PLoS One. 2023 May 8;18(5):e0284432. doi: 10.1371/journal.pone.0284432. eCollection 2023.
A key broadening participation challenge for science communication is to reach non-traditional audiences beyond those already interested in science. In this study we test a "Guerilla Science" approach that blends elements of access, by removing barriers to participation, with those of inclusion, by designing participant-centered activities, for reaching an art-interested adult audience at the FIGMENT art festival in New York City. Our results show that participants at Guerilla Science were similar to festival goers overall in their connection to and interest in science, indicating the effectiveness of the approach for engaging non-traditional audiences and those who might not self-select into science activities.
科学传播中一个关键的扩大参与面的挑战是要接触到那些对科学不感兴趣的非传统受众。在这项研究中，我们测试了一种“游击科学”方法，这种方法融合了参与途径，即消除参与障碍，以及包容途径，即设计以参与者为中心的活动，以便在纽约市的 FIGMENT 艺术节上吸引对艺术感兴趣的成年受众。我们的结果表明，游击科学的参与者与整个艺术节参与者在与科学的联系和对科学的兴趣方面相似，这表明该方法对于吸引非传统受众和那些可能不会主动选择参与科学活动的人群是有效的。
