Severo Eliana Andréa, De Guimarães Julio Cesar Ferro, Wanderley Lilian Soares Outtes, Gueiros Mônica Maria Barbosa, Jabbour Charbel Jose Chiappetta
Federal University of Pernambuco (UFPE), Department of Administrative Sciences (DCA/UFPE), Center for Applied Social Sciences (CCSA/UFPE), Av. Professor Moraes Rego, 1235, 50670-901, Recife-PE, Brazil.
Federal University of Pernambuco (UFPE), Post-Graduate Program in Hospitality and Tourism (PPHTur/UFPE), PostGraduate Program in Management, Innovation and Consumption (PPGIC/UFPE), Department of Administrative Sciences (DCA/UFPE), Center for Applied Social Sciences (CCSA/UFPE), Av. Professor Moraes Rego, 1235, 50670-901, Recife-PE, Brazil.
Environ Dev. 2023 Jun;46:100865. doi: 10.1016/j.envdev.2023.100865. Epub 2023 May 8.
Many impacts of the COVID-19 pandemic were caused on people's health and the economy of countries in its first year, especially in emerging economies such as Brazil, were dire. Social distancing and the reduction of jobs caused impacts in many organizations, which led to the adoption of strategies allowing employees to work from home, adjusting family residences into home offices while facing reduction in industrial production and a decrease in economic activities. The pandemic also changed consumption behaviors, the use of social media (social networks), and people's socioenvironmental awareness. This research aims to evaluate the influence of the COVID-19 pandemic on the use of social media, on environmental awareness, on sustainable consumption awareness and on the social responsibility awareness of different generations in Brazil one year after the beginning of the pandemic. For data analysis, the structural equation modeling method was used from a final sample of 1120 respondents. The results indicated that the COVID-19 pandemic positively influences the growing in social media usage (environmental issues and social responsibility issues) and sustainable consumption awareness. The study highlights that social media usage has the ability to positively influence environmental awareness, sustainable consumption awareness, and social responsibility awareness. The results provide a framework to analyze the consequential factors of the COVID-19 pandemic on sustainability awareness and the use of social media.
在新冠疫情的第一年，它对人们的健康以及各国经济，尤其是巴西等新兴经济体造成了诸多影响，形势严峻。社交距离措施和就业岗位减少给许多组织带来了冲击，这促使企业采取策略让员工居家办公，将家庭住所转变为家庭办公室，与此同时工业生产下降，经济活动减少。疫情还改变了消费行为、社交媒体（社交网络）的使用以及人们的社会环境意识。本研究旨在评估新冠疫情爆发一年后，其对巴西不同代际人群在社交媒体使用、环境意识、可持续消费意识和社会责任意识方面的影响。数据分析采用结构方程建模方法，最终样本为1120名受访者。结果表明，新冠疫情对社交媒体使用（环境问题和社会责任问题）的增长以及可持续消费意识产生了积极影响。该研究强调，社交媒体使用能够对环境意识、可持续消费意识和社会责任意识产生积极影响。研究结果提供了一个框架，用于分析新冠疫情对可持续发展意识和社交媒体使用的相关影响因素。
