Wu Mengling, Al Mamun Abdullah, Yang Qing, Gao Jingzu, Rahman Muhammad Khalilur, Al Shami Sayed Samer Ali
UKM-Graduate School of Business, Universiti Kebangsaan Malaysia, 43600, Bangi, Selangor Darul Ehsan, Malaysia.
Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan, Pengkalan Chepa, Malaysia.
Sci Rep. 2023 Sep 13;13(1):15106. doi: 10.1038/s41598-023-42437-y.
The culture of fast fashion accelerates the consumption rate of individuals but at the expense of significant environmental stress. With a large amount of discarded clothing accumulating in landfills, it is crucial to encourage people to dispose of second-hand clothing (SHC) as sustainably as possible, especially in an emerging economy with large volume consumption. Through a survey of 619 respondents from China, this study explored the factors affecting people's intentions and actual donation behaviors toward SHC. It extends the theory of interpersonal behavior (TIB) with environmental factors to construct a research framework, which included cognitive factors (attitude towards sustainable consumption), social factors (sense of community) and personal factors (perceived hedonic benefit) under TIB and the environment factors refers to problem awareness and ascription responsibility. Partial least squares structural equation modeling was employed to analyze the data. The findings revealed that attitudes toward sustainable consumption, problem awareness, ascription of responsibility, sense of community, and perceived hedonic benefit significantly and positively influenced people's intentions and practices of SHC donation. This study will aid governments and relevant green environmental protection organizations in formulating more precise strategies for sustainable development, and promote relevant research on the sustainable disposal of SHC.
快时尚文化加快了个人的消费速度，但却给环境带来了巨大压力。随着大量废弃衣物堆积在垃圾填埋场，鼓励人们尽可能可持续地处理二手衣物至关重要，尤其是在消费量大的新兴经济体中。通过对619名中国受访者的调查，本研究探讨了影响人们对二手衣物捐赠意愿和实际捐赠行为的因素。研究将人际行为理论（TIB）扩展到环境因素，构建了一个研究框架，其中包括人际行为理论下的认知因素（对可持续消费的态度）、社会因素（社区意识）和个人因素（感知享乐利益），环境因素则指问题意识和归因责任。采用偏最小二乘结构方程模型对数据进行分析。研究结果表明，对可持续消费的态度、问题意识、责任归因、社区意识和感知享乐利益对人们捐赠二手衣物的意愿和行为有显著的正向影响。本研究将有助于政府和相关绿色环保组织制定更精准的可持续发展战略，并推动二手衣物可持续处理的相关研究。
