WeBank Institute of Fintech, ShenZhen University, ShenZhen, Guangdong Province, China.
China Merchants Bank, ShenZhen, Guangdong Province, China.
PLoS One. 2023 May 17;18(5):e0284798. doi: 10.1371/journal.pone.0284798. eCollection 2023.
Using the data of the 2018 China Family Panel Studies (CFPS), this paper empirically tests the impact of the "Big Five" personality characteristics on household charitable donation behavior. The benchmark regression results show that after controlling the individual characteristics and family characteristics of the household heads, the conscientiousness and openness of the household heads have a significant positive impact on the social donation behavior of the family. On this basis, this paper takes the openness personality as an example, selects the identification strategy of processing effect, and tests the robustness of the causal effect of personality on household donation behavior. The openness personality has a significant positive impact on household external donation behavior. In the further study, it is found that with the improvement of the level of household charitable donation, the positive effect of the household head 's openness personality on household charitable donation behavior is gradually weakening; The influence of openness personality on household charitable donation has the nonlinear characteristics of "marginal effect" increasing and obvious life cycle characteristics.
本文利用 2018 年中国家庭追踪调查（CFPS）数据，实证检验了“大五”人格特征对家庭慈善捐赠行为的影响。基准回归结果表明，在控制户主个体特征和家庭特征后，户主的尽责性和开放性对家庭的社会捐赠行为有显著的正向影响。在此基础上，本文以开放性人格为例，选取加工效应识别策略，检验了人格对家庭捐赠行为的因果效应的稳健性。开放性人格对家庭外部捐赠行为有显著的正向影响。进一步研究发现，随着家庭慈善捐赠水平的提高，户主开放性人格对家庭慈善捐赠行为的正向作用逐渐减弱；开放性人格对家庭慈善捐赠的影响具有“边际效应”递增和明显生命周期特征的非线性特征。
