Department of Behavioral, Social, and Health Education Sciences, Rollins School of Public Health, Emory University, Atlanta, Georgia.
Neighbors Building Neighborhoods, Muskogee, Oklahoma.
J Stud Alcohol Drugs. 2023 Sep;84(5):693-699. doi: 10.15288/jsad.22-00292. Epub 2023 May 18.
We assess cannabis advertising exposure among adolescents in rural Oklahoma from medical dispensaries.
Our mixed-methods study identified medical dispensaries within a 15-minute drive time of rural Oklahoma high schools. Study staff completed observational data collection forms and took photographs of each dispensary. Quantitative data from the forms and qualitative coding of photographs were used to describe dispensary characteristics and likely advertising exposure for adolescents.
Ninety-two dispensaries were identified across 20 rural communities. The majority presented as retail spaces ( = 71). Product ( = 22) and price promotions ( = 27) were common. Coding of dispensary photographs found that product promotions advertised cannabis use modalities, with cannabis flower being the most common ( = 15), followed by edibles ( = 9) and concentrates ( = 9). Among dispensaries with price promotions, discounts ( = 19) and prices under $10 ( = 14) were common.
Sampled rural medical dispensaries present as retail spaces and are a likely source of adolescent cannabis advertising exposure.
我们评估俄克拉荷马州农村青少年从医疗药房接触大麻广告的情况。
我们的混合方法研究确定了距离俄克拉荷马州农村高中 15 分钟车程范围内的医疗药房。研究人员完成了观察数据收集表，并对每家药房进行了拍照。表格中的定量数据和照片的定性编码用于描述药房的特征和青少年可能接触到的广告。
在 20 个农村社区中发现了 92 家药房。大多数是零售店（71 家）。产品（22 家）和价格促销（27 家）很常见。对药房照片的编码发现，产品促销宣传大麻使用方式，其中最常见的是大麻花（15 家），其次是可食用产品（9 家）和浓缩物（9 家）。在有价格促销的药房中，折扣（19 家）和价格低于 10 美元（14 家）很常见。
抽样的农村医疗药房呈现出零售空间的特征，很可能是青少年接触大麻广告的来源。
