Research on the driving path of carbon inclusive system to green behavior of the public: based on procedural grounded theory and multiple intermediary model.

As an emerging carbon emission reduction mechanism, the carbon inclusive system (CIS) develops an important effect in promoting public green behavior and has been piloted in some provinces and cities in China. Under this background, this paper deeply analyzes the public's attitude towards CIS and its influencing factors based on the grounded theory and 1120 questionnaires, and comprehensively discusses the action path of CIS on public green behavior by using multiple regression model, bootstrap method, and placebo test. The results show that CIS can promote the public to implement green behavior, and system operation, internal psychology, and government behavior are important factors that affect the incentive effect of CIS. Among them, incentive effect and green willingness play multiple intermediary and chain intermediary roles in the path of CIS on green behaviors. Further heterogeneity analysis shows that the influence path of CIS on green behavior is different among diverse gender groups, incentive choice preference groups, and family types. This study has reference value for improving the design of CIS and constructing diversified incentive mechanism of CIS.