Faculty of Social Sciences, HSE University, Moscow, Russian Federation.
Russian Academy of Sciences, Moscow, Russian Federation.
PLoS One. 2023 Jun 12;18(6):e0286217. doi: 10.1371/journal.pone.0286217. eCollection 2023.
This paper offers a multidimensional theoretical scheme to analyze professional ethics in the field of political public relations. We suggest investigating the decisions of these professionals using moral foundations theory because human ethical reasoning is contextual, and the examination of ethics in a one-dimensional manner as previous researchers have done overlooks the complexity of the moral choices that such professionals make. The prospects of the proposed theoretical approach are demonstrated on 16 interviews with post-soviet Russian political PR industry leaders that were conducted from March 2018 to April 2020. Our empirical findings show that Russian political PR specialists employ all moral foundations, however, in their narratives the "care/harm" and "authority/respect" foundations were not mentioned very often. Overall, this paper makes a critical contribution to research on professional ethics in political public relations, and it provides important insight into the specifics of moral reasoning in the Russian political PR industry that is insufficiently described in the current literature.
本文提供了一个多维的理论框架，用于分析政治公共关系领域的职业道德。我们建议使用道德基础理论来研究这些专业人士的决策，因为人类的伦理推理是有背景的，而像之前的研究人员那样以一维的方式来研究道德会忽略这些专业人士做出的道德选择的复杂性。该理论方法的前景在对 16 名后苏联俄罗斯政治公关行业领导者的访谈中得到了验证，这些访谈是在 2018 年 3 月至 2020 年 4 月期间进行的。我们的实证研究结果表明，俄罗斯政治公关专业人士使用了所有的道德基础，但在他们的叙述中，“关怀/伤害”和“权威/尊重”基础并没有被经常提及。总的来说，本文对政治公共关系中的职业道德研究做出了重要贡献，并深入了解了当前文献中描述不足的俄罗斯政治公关行业的道德推理的具体细节。
