Gavrilova Margarita, Sukhikh Vera, Veresov Nikolay
Faculty of Psychology, Lomonosov Moscow State University, Moscow, Russia.
School of Education Culture & Society, Monash University, Melbourne, VIC, Australia.
Front Psychol. 2023 Jun 16;14:1190876. doi: 10.3389/fpsyg.2023.1190876. eCollection 2023.
In the last decade, global trends and social media have covered almost the entire world, including children population. The toy industry is filled with new items whose popularity has been triggered by viral publications on social networks or by popular animated films. The present experimental study is the first to (i) describe the characteristics of toy choice in the context of the spread of global trends, and (ii) examine the influence of family and individual child characteristics on the dependence on trends in toy choice. The sample consisted of = 127 children aged 3-4 years. Children had individual assessment of non-verbal intelligence main executive function skills (cognitive flexibility, working memory and inhibition control) and took part in the experiment, while their parents completed a questionnaire on family background. Analysis of children's answers about the reason for choosing a particular toy indicates uncertain motivation in choosing a trendy toy in contrast to the classic ones. It is reflected in the fact that children do not know what exactly and how they will play with it. It is revealed that boys are 1.66 times more likely to prefer the trendy toy than girls. It was also found that as inhibitory control increased, children were less dependent on tendencies to choose toys.
在过去十年中，全球趋势和社交媒体几乎覆盖了整个世界，包括儿童群体。玩具行业充斥着新玩具，其受欢迎程度是由社交网络上的热门发布或热门动画电影引发的。本实验研究首次（i）描述了在全球趋势传播背景下玩具选择的特征，以及（ii）考察了家庭和儿童个体特征对玩具选择中对趋势的依赖的影响。样本包括127名3至4岁的儿童。对儿童的非语言智力主要执行功能技能（认知灵活性、工作记忆和抑制控制）进行了个体评估，儿童参与了实验，同时他们的父母完成了一份关于家庭背景的问卷。对儿童关于选择特定玩具原因的回答进行分析表明，与经典玩具相比，选择时尚玩具的动机不明确。这体现在儿童不知道具体要玩什么以及怎么玩的事实上。结果显示，男孩选择时尚玩具的可能性是女孩的1.66倍。研究还发现，随着抑制控制能力的增强，儿童在选择玩具时对趋势的依赖程度降低。
