Cadogan Alicia A, Lau Jerry, Wnorowski Susan, Kelsch Geri R, Oreper Jane, Chavez Lillian, Weidman Joseph J, Hermes-DeSantis Evelyn R
Pfizer Inc, New York, USA.
Rutgers The State University of New Jersey, New Brunswick, USA.
Ther Innov Regul Sci. 2023 Nov;57(6):1229-1237. doi: 10.1007/s43441-023-00554-w. Epub 2023 Jul 5.
Insights, when acted upon, can result in positive changes to the business, for HCPs, and ultimately for patients. Medical Information, as a customer facing function, is one of the groups that generate insights. Data and insights across different functions of an organization need to be compiled to provide a comprehensive view. The purpose of this paper is to develop a shared definition of insights and to provide a working guidance for the insight process.
Two surveys were conducted of the phactMI membership first to establish a shared definition of insights and then to benchmark current insight process. From this data and the shared experience of the working group a proposed guidance was developed.
The developed definition of an insight is "An insight is the deeper understanding of the why behind trends of information that lead us to determine if an action is warranted". For the most robust outcomes, insight identification needs to be a cross functional activity. The proposed structured approach can be leveraged and customized for any organization and include the following five steps: INvestigate, Scrutinize, Identify, Take Action, and Enlighten (INSITE).
The INSITE process provides a simple framework that should become routine for all Medical Information colleagues who are leading the work around insights. The process should be shared across all functions that participate in the insight generation process. This is another area where Medical Information can demonstrate leadership and highlight their value to the organization.
见解若能付诸行动，可为企业、医疗保健专业人员（HCPs）乃至最终为患者带来积极变化。医学信息作为面向客户的职能部门之一，是产生见解的群体之一。组织内不同职能部门的数据和见解需要整合起来，以提供全面的视角。本文旨在制定见解的共享定义，并为见解生成过程提供实用指南。
首先对phactMI成员进行了两项调查，以确立见解的共享定义，然后对当前的见解生成过程进行基准测试。根据这些数据以及工作组的共同经验，制定了一份建议指南。
所制定的见解定义为：“见解是对信息趋势背后原因的更深入理解，使我们能够确定是否有必要采取行动”。为了获得最有力的成果，见解识别需要成为一项跨职能活动。所提议的结构化方法可被任何组织利用和定制，包括以下五个步骤：调查（Investigate）、审视（Scrutinize）、识别（Identify）、采取行动（Take Action）和启发（Enlighten）（INSITE）。
INSITE流程提供了一个简单的框架，对于所有主导见解相关工作的医学信息同事来说，应成为常规流程。该流程应在参与见解生成过程的所有职能部门中共享。这是医学信息能够展现领导力并凸显其对组织价值的另一个领域。
