TikTok 和黑皮肤：皮肤科医生错过了这个机会吗？

J Drugs Dermatol. 2023 Jul 1;22(7):698-700. doi: 10.36849/JDD.7061.

BACKGROUND

A study by Villa-Ruiz et al (2021) found that educational videos dominate the content of dermatologic videos on TikTok with 25.8% of the videos being posted by board-certified dermatologists. We sought to examine if these results would differ when the search is adjusted to hashtags specific to black skin. Methods: On October 12th, 2021, an investigator input #BlackSkinCare, #BlackSkinTreatment, #BlackSkinAdvice, and #BlackSkinCareTips in TikTok. #SkinOfColor was not searched as this term is used almost exclusively by dermatologists and could skew the results. After the total of 200 videos was obtained, the videos were then classified into categories regarding their content, and the skin concern and creator were recorded.

RESULTS

Most of the videos were of educational content (57.1%), followed by personal experiences (23.2%). Clinical demonstrations/live procedures, business/advertisement, and entertainment/humor followed with 9.6%, 5.6%, and 4.5%, respectively. 54.5% of posts were about general skin care. 22.7% of posts addressed dark spots followed by acne (12.1%). Ingrown hair/razor bumps and skin texture/open pores followed, both with 3.5% each. 54% of videos were posted by vloggers or personal accounts. Board-certified dermatologists followed with 18.7% of the videos posted. Estheticians accounted for 16.2% and, lastly, business/industry comprised 8.6% of the videos analyzed.

CONCLUSIONS

When searching black skin, TikTok posts are mostly educational and were less likely to have been created by a board-certified dermatologist. The top skin concern specified was dark spots. These findings suggest that there is an opportunity for dermatologists to increase educational content relating to black skin on TikTok. Campbell JR, Woolery-Lloyd H, Williams K. TikTok and black skin: is this a missed opportunity for dermatologists? J Drugs Dermatol. 2023;22(7):698-700. doi:10.36849/JDD.7061.

背景

Villa-Ruiz 等人（2021 年）的一项研究发现，教育类视频在 TikTok 的皮肤科视频中占据主导地位，其中 25.8%的视频由皮肤科认证医生发布。我们试图研究如果搜索调整为特定于黑人皮肤的标签，结果是否会有所不同。

方法

2021 年 10 月 12 日，一名调查员在 TikTok 上输入#BlackSkinCare、#BlackSkinTreatment、#BlackSkinAdvice 和#BlackSkinCareTips。#SkinOfColor 未被搜索，因为这个术语几乎完全由皮肤科医生使用，可能会扭曲结果。获得总共 200 个视频后，然后根据其内容将视频分类，并记录皮肤问题和创作者。

结果

大多数视频是教育类内容（57.1%），其次是个人经验（23.2%）。紧随其后的是临床演示/现场操作（9.6%）、商业/广告（5.6%）和娱乐/幽默（4.5%）。54.5%的帖子是关于一般皮肤护理的。22.7%的帖子涉及黑斑，其次是粉刺（12.1%）。接下来是毛发内生/剃刀肿块和皮肤纹理/毛孔粗大，各占 3.5%。54%的视频是由博主或个人账户发布的。紧随其后的是认证皮肤科医生，他们发布了 18.7%的视频。美容师占 16.2%，最后，商业/行业占分析视频的 8.6%。

结论

当搜索黑人皮肤时，TikTok 上的帖子大多是教育性的，并且不太可能由认证皮肤科医生创建。指定的首要皮肤问题是黑斑。这些发现表明，皮肤科医生有机会在 TikTok 上增加有关黑人皮肤的教育内容。Campbell JR，Woolery-Lloyd H，Williams K. TikTok 和黑人皮肤：这是皮肤科医生错过的机会吗？J 皮肤病药物。2023;22(7):698-700. doi:10.36849/JDD.7061.