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DermTok:TikTok 如何改变皮肤科患者教育的格局。

DermTok: How TikTok Is Changing the Landscape of Dermatology Patient Education.

出版信息

J Drugs Dermatol. 2023 Mar 1;22(3):302-304. doi: 10.36849/JDD.6676.

DOI:10.36849/JDD.6676
PMID:36877875
Abstract

BACKGROUND

TikTok gives its users a platform to share and view short videos on a wide range of topics, including dermatology related topics. This project sought to analyze the sources of TikTok videos associated with the treatment of four dermatologic conditions and to report the percentage of videos posted by board-certified dermatologists.

METHODS

On July 16th, 2021, an investigator input the following hashtags into the TikTok application’s search bar: #AcneTreatment, #EczemaTreatment, #PsoriasisTreatment, and #RosaceaTreatment. After the total of 400 videos was obtained, the videos were then classified into the following categories based on the user posting the video: dermatologist, dermatology resident, non-dermatologist physician, physician assistant, nurse practitioner, registered nurse, esthetician, patient, beauty blogger, and other. Videos that were not in English, paid advertisements or by a business page, and/or unrelated to treatment or education of a dermatologic condition were excluded.

RESULTS

The top posters of all the videos analyzed were patients (40.8%) followed by dermatologists (16.8%). Of all the videos analyzed, 37.3% were posted by licensed professionals and the remaining 62.7% were posted by non-licensed posters. The licensed professionals mostly posted about acne (52.4%) out of the four conditions. Non-professional posters mostly posted about psoriasis (86.7%) and eczema (66.7%) out of the four conditions.

CONCLUSIONS

There is a need for more dermatologist-created, educational content on TikTok and other platforms to increase the likelihood that users will interact with dermatologic content posted by board-certified dermatologists. J Drugs Dermatol. 2023;22(3): doi:10.36849/JDD.6676.

摘要

背景

TikTok 为用户提供了一个平台,让他们可以分享和观看各种主题的短视频,包括与皮肤科相关的主题。本项目旨在分析与治疗四种皮肤科疾病相关的 TikTok 视频的来源,并报告由 board-certified dermatologists(皮肤科认证医生)发布的视频的百分比。

方法

2021 年 7 月 16 日,一名调查人员在 TikTok 应用程序的搜索栏中输入了以下标签:#AcneTreatment(痤疮治疗)、#EczemaTreatment(湿疹治疗)、#PsoriasisTreatment(银屑病治疗)和#RosaceaTreatment(酒渣鼻治疗)。获得总共 400 个视频后,根据发布视频的用户将视频分为以下几类:皮肤科医生、皮肤科住院医生、非皮肤科医生、医生助理、护士从业者、注册护士、美容师、患者、美容博客作者和其他。排除非英语、付费广告或企业页面的视频,以及/或与皮肤科疾病的治疗或教育无关的视频。

结果

所有分析视频的热门发布者是患者(40.8%),其次是皮肤科医生(16.8%)。在所有分析的视频中,37.3%由持照专业人员发布,其余 62.7%由无照发布者发布。持照专业人员在这四种疾病中主要发布关于痤疮(52.4%)的内容。非专业发布者主要发布关于银屑病(86.7%)和湿疹(66.7%)的内容。

结论

TikTok 和其他平台需要更多由皮肤科医生制作的教育内容,以增加用户与 board-certified dermatologists(皮肤科认证医生)发布的皮肤科内容互动的可能性。J Drugs Dermatol. 2023;22(3):doi:10.36849/JDD.6676.

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