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肤色人群的防晒措施:Reddit 分析揭示了认知、偏好、未满足需求和知识缺口。

Skin of Color Sun Protection: Reddit Analysis Reveals Perceptions, Preferences, Unmet Needs, and Knowledge Gaps.

出版信息

J Drugs Dermatol. 2023 Jul 1;22(7):673-677. doi: 10.36849/JDD.7233.

DOI:10.36849/JDD.7233
PMID:37410046
Abstract

BACKGROUND

Patients are increasingly seeking medical advice, recommendations, and general information through online forums and social media. In June 2021 Reddit reported 430 million active monthly users globally and is the most popular mobile social app in the United States. Skincare is a popular forum topic and a space for patients to source information regarding photoprotection. Skin of color patients have specific needs regarding sun protection that remain underserved.

OBJECTIVE

To uncover perceptions, preferences, unmet needs, and knowledge gaps regarding sun protection for skin of color patients.

METHODS

The authors analyzed posts from August 1, 2019, through August 1, 2022, related to sun protection in skin of color. Search terms were based on National Institutes of Health (NIH) racial and ethnic categories. A total of 208 posts were analyzed and sorted into categories and subcategories to elucidate common themes.   Results: The three most common categories of posts included seeking recommendations (57.7%), seeking/providing general information (25.5%), and product reviews (13.5%). The remaining 3.3% of posts were categorized as miscellaneous.  Limitations: Reddit users may not adequately reflect the general population and their perceptions, preferences, and knowledge.

CONCLUSIONS

Analysis of Reddit posts regarding photoprotection in skin of color yields valuable insights into the perceptions, preferences, unmet needs, and knowledge gaps regarding sun protection for this group of patients. Physicians can use this information to better educate patients and improve photoprotection adherence. This information is also valuable for pharmaceutical and sun protection industries that can use these insights to fill unmet sunscreen needs for patients of color.  Mineroff J, Kurtti A, Jagdeo J. Skin of color sun protection: reddit analysis reveals perceptions, preferences, unmet needs, and knowledge gaps. J Drugs Dermatol. 2023;22(7):673-677. doi:10.36849/JDD.7233.

摘要

背景

患者越来越多地通过在线论坛和社交媒体寻求医学建议、推荐和一般信息。2021 年 6 月,Reddit 报告称其在全球拥有 4.3 亿月活跃用户,是美国最受欢迎的移动社交应用。皮肤护理是一个热门的论坛话题,也是患者获取有关光保护信息的空间。有色人种患者在防晒方面有特殊需求,但这些需求仍未得到满足。

目的

揭示有色人种患者对防晒的看法、偏好、未满足的需求和知识差距。

方法

作者分析了 2019 年 8 月 1 日至 2022 年 8 月 1 日期间与皮肤色素沉着相关的防晒保护的帖子。搜索词基于美国国立卫生研究院(NIH)的种族和族裔类别。总共分析了 208 个帖子,并将其分类为类别和子类别,以阐明常见主题。结果:最常见的帖子类型包括寻求建议(57.7%)、寻求/提供一般信息(25.5%)和产品评论(13.5%)。其余 3.3%的帖子归类为其他。局限性:Reddit 用户可能无法充分反映一般人群及其对防晒的看法、偏好和知识。

结论

对 Reddit 帖子中关于皮肤色素沉着的光保护分析提供了有价值的见解,了解了该群体患者对防晒的看法、偏好、未满足的需求和知识差距。医生可以利用这些信息更好地教育患者并提高防晒依从性。这些信息对于制药和防晒行业也很有价值,因为它们可以利用这些见解来满足有色人种患者对防晒霜的未满足需求。

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