中国体育旅游风险感知消费行为研究。
Study of risk perception consumption behavior of sports tourism in China.
机构信息
School of Sports, Shandong University of Finance and Economics, Jinan, Shandong, China.
Shandong Analysis and Test Center, Qilu University of Technology (Shandong Academy of Sciences), Jinan, Shandong, China.
出版信息
PLoS One. 2023 Jul 18;18(7):e0288735. doi: 10.1371/journal.pone.0288735. eCollection 2023.
In order to further implement the "Healthy China 2030 Planning Outline" and actively develop the sports tourism industry, this study analyzed the independent variables and dependent variables that affect the urban residents' sports tourism risk perception consumption behavior.Finally, the simultaneous regression, stepwise regression and hierarchical regression models of sports tourism risk perception consumption behavior of urban residents are constructed. The purpose is to help people effectively screen all kinds of risks in the process of sports tourism, promote the growth of sports consumption, and provide theoretical and practical guidance for the development of sports tourism.
为进一步落实《“健康中国 2030”规划纲要》，积极发展体育旅游产业，本研究分析了影响城市居民体育旅游风险感知消费行为的自变量和因变量。最后，构建了城市居民体育旅游风险感知消费行为的联立方程、逐步回归和层次回归模型。目的是帮助人们在体育旅游过程中有效甄别各种风险，促进体育消费增长，为体育旅游发展提供理论和实践指导。
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