School of Economics and Management, University of Science and Technology Beijing, 30 Xueyuan Road, Haidian District, Beijing, 100083, China.
Environ Sci Pollut Res Int. 2023 Aug;30(40):92594-92610. doi: 10.1007/s11356-023-28881-3. Epub 2023 Jul 26.
This study investigates the influence of consumer cooperation, eco-design, and green marketing on the adoption of green supply chain management in developing countries. The mediating role of innovation in this relationship is also examined. A survey method was employed, using a questionnaire adapted from previous studies. The sample comprised 250 respondents who were employees of small and medium size and multinational manufacturing industries in Bangladesh. Smart partial least squares (PLS) are currently being used for data analysis, while PLS-structural equation modeling is being employed to assess measurement and structural models. The findings reveal that consumer cooperation, eco-design, and green marketing significantly affect innovation. Furthermore, innovation acts as a mediator between these variables and the adoption of green supply chain management. This study identifies green supply chain management practices that have the potential to enhance organizational performance and motivate companies to implement strategic and operational changes, leading to significant economic, social, and environmental impacts. The research holds significant importance for emerging economies and green supply chain adoption considering the constraints at both organizational and government levels. It provides a framework for a synergistic combination of asset-based elements, innovation, and green supply chain management, benefiting small and medium size organization, multinational corporations, and the supply chain sector in achieving sustainable development goals. The implications of this study extend to supervisors and managers in the corporate world, assisting them in making informed decisions. By expanding the existing literature on the consumer cooperation, eco-design, and green marketing model to include green supply chain management, this study contributes to the field. However, it should be noted that the findings and recommendations may be influenced by contextual factors, and therefore, future research should explore other countries to identify regional and specific sectors, enabling a broader perspective and comparisons as well as green related aspects and performances.
本研究调查了消费者合作、生态设计和绿色营销对发展中国家采用绿色供应链管理的影响。还研究了创新在这种关系中的中介作用。采用问卷调查法，借鉴了先前研究的问卷。样本包括 250 名孟加拉国中小和跨国制造企业的员工。目前正在使用 Smart 偏最小二乘法 (PLS) 进行数据分析，同时使用 PLS-结构方程模型评估测量和结构模型。研究结果表明，消费者合作、生态设计和绿色营销显著影响创新。此外，创新在这些变量与绿色供应链管理的采用之间起着中介作用。本研究确定了绿色供应链管理实践，这些实践有潜力提高组织绩效，并激励公司实施战略和运营变革，从而带来重大的经济、社会和环境影响。考虑到组织和政府层面的限制，该研究对于新兴经济体和绿色供应链采用具有重要意义。它提供了一个基于资产的要素、创新和绿色供应链管理协同结合的框架，使中小企业、跨国公司和供应链部门受益，实现可持续发展目标。本研究对企业界的主管和管理人员具有启示意义，帮助他们做出明智的决策。通过将消费者合作、生态设计和绿色营销模型的现有文献扩展到绿色供应链管理，本研究为该领域做出了贡献。然而，应该注意的是，研究结果和建议可能受到情境因素的影响，因此，未来的研究应该探索其他国家，以确定区域和特定部门，从而实现更广泛的视角和比较，以及绿色相关方面和绩效。
