School of Health, Yasuj University of Medical Sciences, Yasuj, Iran.
Iranian Social Marketing Association, Health Technology Incubation Center, Yasuj University of Medical Sciences, Yasuj, Iran.
Arch Iran Med. 2022 Nov 1;25(11):718-724. doi: 10.34172/aim.2022.113.
The Iranian National Blood Pressure Measurement Campaign (INBPMC) was conducted all over the country to raise awareness in different groups of people regarding the importance of blood pressure and persuading them to manage their blood pressure. The present research aimed at assessing the process and output of this campaign.
For process evaluation, 31 universities/faculties were selected. Experts from the Ministry of Health and Medical Education assessed the documentation of the campaign implementation using the designed checklist. The output was assessed by including 8274 people and through a telephone survey using the designed instructions.
The response rate of the telephone interviews was 82.74% (8274 people). It was found that 79% of the selected groups were aware of the INBPMC. Among them, 64% remembered the messages, 99% of the participants who remembered the messages agreed with those messages, and 89% of the participants who agree with the messages went for a measurement of their blood pressure. In the telephone interviews, 30% of the participants stated that they were diagnosed with hypertension, 97% of these participants received the required consultations for subsequent care, and 86% of them went to the health service centers to receive care. The process evaluation of the INBPMC indicated that the universities of medical sciences obtained 97% of the score of the checklist.
The INBPMC was successful and accomplished its objectives.
伊朗全国血压测量运动（INBPMC）在全国范围内开展，旨在提高不同人群对血压重要性的认识，并说服他们管理自己的血压。本研究旨在评估该运动的过程和结果。
为了进行过程评估，选择了 31 所大学/学院。来自卫生部和教育部的专家使用设计好的检查表评估运动实施的文件记录。通过包括 8274 人并使用设计好的说明进行电话调查来评估结果。
电话访谈的回应率为 82.74%（8274 人）。结果发现，79%的选定群体了解 INBPMC。其中，64%的人记得这些信息，99%记得这些信息的参与者同意这些信息，89%同意这些信息的参与者去测量了他们的血压。在电话访谈中，30%的参与者表示他们被诊断为高血压，这些参与者中有 97%接受了后续护理所需的咨询，其中 86%的人去了卫生服务中心接受护理。INBPMC 的过程评估表明，医科大学获得了检查表 97%的分数。
INBPMC 取得了成功，实现了其目标。
