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一项针对全国范围内的医生进行的纵向调查,比较电子邮件与邮寄邀请函对调查响应率的影响:一项随机对照试验。

A randomised controlled trial of email versus mailed invitation letter in a national longitudinal survey of physicians.

机构信息

Centre for Health Policy, Melbourne School of Population and Global Health, The University of Melbourne, Carlton, Victoria, Australia.

Government and Social Research Division, Big Village, Melbourne, Australia.

出版信息

PLoS One. 2023 Aug 22;18(8):e0289628. doi: 10.1371/journal.pone.0289628. eCollection 2023.

Abstract

Despite their low cost, the use of email invitations to distribute surveys to medical practitioners have been associated with lower response rates. This research compares the difference in response rates from using email approach plus online completion rather than a mailed invitation letter plus a choice of online or paper completion. A parallel randomised controlled trial was conducted during the 11th annual wave of the nationally representative Medicine in Australia: Balancing Employment and Life (MABEL) longitudinal survey of doctors. The control group was invited using a mailed paper letter (including a paper survey plus instructions to complete online) and three mailed paper reminders. The intervention group was approached in the same way apart from the second reminder when they were approached by email only. The primary outcome is the response rate and the statistical analysis was blinded. 18,247 doctors were randomly allocated to the control (9,125) or intervention group (9,127), with 9,108 and 9,107 included in the analysis. Using intention to treat analysis, the response rate in the intervention group was 35.92% compared to 37.59% in the control group, a difference of -1.66 percentage points (95% CI: -3.06 to -0.26). The difference was larger for General Practitioners (-2.76 percentage points, 95% CI: -4.65 to -0.87) compared to other specialists (-0.47 percentage points, 95% CI: -2.53 to 1.60). For those who supplied an email address, the average treatment effect on the treated was higher at -2.63 percentage points (95% CI: -4.50 to -0.75) for all physicians, -3.17 percentage points (95% CI: -5.83 to -0.53) for General Practitioners, and -2.1 percentage points (95% CI: -4.75 to 0.56) for other specialists. For qualified physicians, using email to invite participants to complete a survey leads to lower response rates compared to a mailed letter. Lower response rates need to be traded off with the lower costs of using email rather than mailed letters.

摘要

尽管电子邮件邀请医学从业者参与调查的成本较低,但它们与较低的回应率有关。本研究比较了使用电子邮件方式加在线完成与邮寄邀请函加在线或纸质完成方式的回应率差异。在全国代表性的澳大利亚医学:平衡就业和生活(MABEL)医生纵向调查的第 11 波年度研究中,进行了一项平行的随机对照试验。对照组通过邮寄纸质信件(包括纸质调查加在线完成说明)和 3 封邮寄纸质提醒信进行邀请。干预组的邀请方式相同,但在第二次提醒时仅通过电子邮件联系。主要结果是回应率,统计分析是盲法的。18247 名医生被随机分配到对照组(9125 名)或干预组(9127 名),其中 9108 名和 9107 名纳入分析。采用意向治疗分析,干预组的回应率为 35.92%,对照组为 37.59%,差异为-1.66 个百分点(95%CI:-3.06 至-0.26)。与其他专科医生相比,全科医生的差异更大(-2.76 个百分点,95%CI:-4.65 至-0.87),而其他专科医生的差异为-0.47 个百分点(95%CI:-2.53 至 1.60)。对于提供电子邮件地址的人,所有医生的平均治疗效果为-2.63 个百分点(95%CI:-4.50 至-0.75),全科医生为-3.17 个百分点(95%CI:-5.83 至-0.53),其他专科医生为-2.1 个百分点(95%CI:-4.75 至 0.56)。对于合格医生,与邮寄信件相比,使用电子邮件邀请参与者完成调查会导致较低的回应率。需要权衡使用电子邮件而不是邮寄信件的较低成本与较低的回应率。

https://cdn.ncbi.nlm.nih.gov/pmc/blobs/298f/10443851/2de1059a3904/pone.0289628.g001.jpg

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