Purdue University - Brian Lamb School of Communication.
Research and Evaluation Scientist, Cambridge Health Alliance.
Health Commun. 2024 Sep;39(10):1955-1965. doi: 10.1080/10410236.2023.2249625. Epub 2023 Aug 24.
Earning digital badges to showcase a person's expertise or knowledge are becoming increasingly popular. A healthcare provider's displaying of a Safe Zone badge within their online profile may offer prospective patients a cue as to the kind of care they might receive if they selected that particular provider. Prior research indicates LGBTQ+ individuals are looking for these types of cues within providers' biographies to make their selections. A between subjects, 2 (Safe Zone badge present/absent) x 2 (male/female doctor) online experiment was conducted ( = 658). Results revealed a main effect for the presence of the Safe Zone badge. Participants had greater anticipated satisfaction, liking, were more likely to view the provider as approachable, and were more willing to schedule an appointment with the provider displaying a Safe Zone badge.
展示个人专业知识或技能的数字徽章正变得越来越流行。医疗服务提供者在其在线资料中展示安全空间徽章，可能会为潜在患者提供一个线索，让他们了解如果选择该特定提供者，他们可能会得到什么样的护理。先前的研究表明，LGBTQ+人群正在寻找提供者传记中的这些类型的线索来做出选择。进行了一项被试间的 2（安全空间徽章存在/不存在）x 2（男性/女性医生）在线实验（n=658）。结果显示安全空间徽章的存在有主要影响。参与者对预期的满意度更高，更喜欢，更有可能认为提供者易于接近，并且更愿意预约展示安全空间徽章的提供者。
