Pansanella Valentina, Sîrbu Alina, Kertesz Janos, Rossetti Giulio
Faculty of Science, Scuola Normale Superiore, Pisa, Italy.
Institute of Information Science and Technologies "A. Faedo" (ISTI), National Research Council (CNR), G. Moruzzi 1, Pisa, Italy.
Sci Rep. 2023 Sep 5;13(1):14600. doi: 10.1038/s41598-023-39725-y.
People increasingly shape their opinions by accessing and discussing content shared on social networking websites. These platforms contain a mixture of other users' shared opinions and content from mainstream media sources. While online social networks have fostered information access and diffusion, they also represent optimal environments for the proliferation of polluted information and contents, which are argued to be among the co-causes of polarization/radicalization phenomena. Moreover, recommendation algorithms - intended to enhance platform usage - likely augment such phenomena, generating the so-called Algorithmic Bias. In this work, we study the effects of the combination of social influence and mass media influence on the dynamics of opinion evolution in a biased online environment, using a recent bounded confidence opinion dynamics model with algorithmic bias as a baseline and adding the possibility to interact with one or more media outlets, modeled as stubborn agents. We analyzed four different media landscapes and found that an open-minded population is more easily manipulated by external propaganda - moderate or extremist - while remaining undecided in a more balanced information environment. By reinforcing users' biases, recommender systems appear to help avoid the complete manipulation of the population by external propaganda.
人们越来越多地通过访问和讨论社交网站上分享的内容来形成自己的观点。这些平台包含其他用户分享的观点以及来自主流媒体的内容。虽然在线社交网络促进了信息的获取和传播,但它们也为污染信息和内容的扩散提供了理想环境,这些被认为是两极分化/激进化现象的共同成因之一。此外,旨在提高平台使用率的推荐算法可能会加剧这种现象,产生所谓的算法偏见。在这项工作中,我们使用最近带有算法偏见的有界信心意见动态模型作为基线,并增加与一个或多个媒体机构(建模为顽固主体)互动的可能性,研究在有偏见的在线环境中社会影响和大众媒体影响的结合对意见演变动态的影响。我们分析了四种不同的媒体格局,发现思想开放的人群更容易受到外部宣传(温和或极端)的操纵,而在信息环境较为平衡的情况下则保持犹豫不决。通过强化用户的偏见,推荐系统似乎有助于避免人群被外部宣传完全操纵。