An Sohyun, Lee Pyoungsoo, Shin Choong Ho
Graduate School of Service Management, Kyonggi University, Seoul 03753, Republic of Korea.
Division of Business Administration, Kyonggi University, Suwon 16227, Republic of Korea.
Healthcare (Basel). 2023 Sep 8;11(18):2498. doi: 10.3390/healthcare11182498.
This study develops a conceptual framework that encompasses servicescapes and customer perceptions and behaviors, and conducts an empirical investigation of healthcare service facilities. Structural equation modeling is performed using a sample of 271 patients who received treatment within one year at hospitals and clinics located in the metropolitan area of Seoul, South Korea. The results of the empirical analysis show that service quality improvements and patient revisits to healthcare facilities can be induced through servicescape improvements and interaction quality. These results make theoretical contributions to the service management literature and have practical implications for the operations of healthcare facilities.
本研究构建了一个涵盖服务场景、顾客认知与行为的概念框架,并对医疗服务设施进行了实证研究。采用结构方程模型,以在韩国首尔大都市区的医院和诊所接受治疗一年以内的271名患者为样本进行分析。实证分析结果表明,通过改善服务场景和互动质量,可以提高服务质量并促使患者再次光顾医疗机构。这些结果为服务管理文献做出了理论贡献,对医疗机构的运营具有实际意义。