Talens Clara, Rios Yolanda, Santa Cruz Elena
New Foods, AZTI, Food Research, Basque Research and Technology Alliance (BRTA), Derio, Bizkaia, 48160, Spain.
Open Res Eur. 2022 May 3;1:151. doi: 10.12688/openreseurope.14234.3. eCollection 2021.
Rapid demographic growth and global population ageing will have profound impacts on food and nutrition. In the long run, the smart appliance industry will reflect the social, technological, and demographic forces around food consumption. This study aims to provide valuable consumer insights about smart home cooking devices for a healthy and personalised breakfast.
Three smart cooking technologies (3D food printing, digital sous-vide cooking and instant dough baking), one ingredient supplier, and a food research centre shared resources to carry out common tasks such as market research and consumer validation tests. Consumers were segmented into four types of households (single, young or consolidated families and senior). An online community (40 participants), nine focus groups, two interviews (8 experts), and one quantitative study (2055 participants) were carried out in Spain, UK, and Germany.
Consumer perception of three smart cooking devices in the EU has been explored in-depth. Insights have shown the potential of innovative technologies for designing a healthy and personalised breakfast. A customized, fresh, tasty, nutritious, and healthy 3D printed breakfast bar was developed for senior consumers by using the smart cooking devices. A tasting session with 80 senior Spanish consumers, aged 45 to 75 years, showed that around 56% of consumers increased their acceptance of the new breakfast bar after being informed about its technological, nutritional, and convenient benefits.
The findings provided both theoretical and practical insights into the perception of the three smart cooking devices, per type of household and per country. A combination of technologies was used to develop the new breakfast concept for the target group and country with the most positive perception. This study shows how to share resources for gathering information on product attributes, consumer experience, and for validating the new concept with the target group identified via consumer market research.
人口的快速增长和全球人口老龄化将对食品和营养产生深远影响。从长远来看，智能家电行业将反映围绕食品消费的社会、技术和人口力量。本研究旨在提供有关智能家居烹饪设备以制作健康个性化早餐的宝贵消费者见解。
三种智能烹饪技术（3D 食品打印、数字真空低温烹饪和即时面团烘焙）、一家食材供应商和一个食品研究中心共享资源，以开展市场研究和消费者验证测试等共同任务。消费者被分为四类家庭（单身、年轻或联合家庭以及老年人家庭）。在西班牙、英国和德国开展了一个在线社区（40 名参与者）、九个焦点小组、两次访谈（8 名专家）和一项定量研究（2055 名参与者）。
深入探究了欧盟消费者对三种智能烹饪设备的看法。见解表明创新技术在设计健康个性化早餐方面的潜力。通过使用智能烹饪设备为老年消费者开发了定制的、新鲜的、美味的、营养丰富且健康的 3D 打印早餐棒。对 80 名年龄在 45 至 75 岁之间的西班牙老年消费者进行的品尝活动表明，约 56%的消费者在了解到新早餐棒的技术、营养和便利优势后，对其接受度有所提高。
研究结果为按家庭类型和国家划分的对三种智能烹饪设备的看法提供了理论和实践见解。结合多种技术为目标群体和看法最为积极的国家开发了新的早餐概念。本研究展示了如何共享资源以收集有关产品属性、消费者体验的信息，并通过消费者市场研究确定的目标群体来验证新概念。
