美国超市传单全国样本中超加工食品的营销：一项试点研究。
The Marketing of Ultraprocessed Foods in a National Sample of U.S. Supermarket Circulars: A Pilot Study.
作者信息
Zhong Anthony, Kenney Erica L, Dai Jane, Soto Mark J, Bleich Sara N
机构信息
Department of Health Policy and Management, Harvard T.H. Chan School of Public Health, Boston, Massachusetts.
Department of Nutrition, Harvard T.H. Chan School of Public Health, Boston, Massachusetts.
出版信息
AJPM Focus. 2022 Jun 29;1(1):100009. doi: 10.1016/j.focus.2022.100009. eCollection 2022 Sep.
INTRODUCTION
This study aimed to quantify the prevalence of advertisements for ultraprocessed foods and beverages in U.S. supermarket circulars, which are digital and print marketing materials with weekly sales promotions.
METHODS
Food and beverage advertisements on the first page of 4,181 weekly circulars from 453 stores across 6 states were analyzed from August 2019 to September 2019. Products were classified into 1 of 4 mutually exclusive categories on the basis of the extent and purposes of their industrial processing using a variant of the NOVA classification system adapted for the U.S. food supply: unprocessed and minimally processed, basic processed, moderately processed, and highly processed.
RESULTS
A total of 86,099 food and beverage advertisements were classified. Highly processed foods accounted for 45.7% of advertisements, followed by unprocessed/minimally processed foods at 41.2%, moderately processed foods at 8.0%, and basic processed foods at 5.1%.
CONCLUSIONS
U.S. supermarket circulars advertise a high proportion of processed and highly processed foods and beverages.
引言
本研究旨在量化美国超市传单中超加工食品和饮料广告的流行程度，这些传单是带有每周促销活动的数字和印刷营销材料。
方法
对2019年8月至2019年9月期间来自6个州453家商店的4181份每周传单第一页上的食品和饮料广告进行了分析。根据使用适用于美国食品供应的NOVA分类系统变体对其工业加工的程度和目的，将产品分为4个相互排斥的类别之一：未加工和最少加工、基本加工、适度加工和高度加工。
结果
总共对86,099条食品和饮料广告进行了分类。高度加工食品占广告的45.7%，其次是未加工/最少加工食品，占41.2%，适度加工食品占8.0%，基本加工食品占5.1%。
结论
美国超市传单中宣传的加工和高度加工食品及饮料比例很高。
Zotero 插件