一个转变所有护士作为领导者的职业身份和品牌形象的框架。
A framework for transforming the professional identity and brand image of All Nurses as Leaders.
作者信息
Lindell Joseph M, Godsey Judi Allyn, Hayes Tom, Bagomolny Jitana, Beaudry Sarah-Jane, Biangone Marianne, Brewington Janice, Anest Paulette, Godfrey Nelda, Lose Dan, Martin Erik, Ollerman Scott, Siek Terry, Thompson Julee, Valiga Terry
机构信息
University of Iowa College of Nursing, Iowa City, IA.
DNP Faculty, University of Kentucky College of Nursing, Lexington, KY.
出版信息
Nurs Outlook. 2023 Nov-Dec;71(6):102051. doi: 10.1016/j.outlook.2023.102051. Epub 2023 Oct 5.
BACKGROUND
The professional identity and brand image of nurses as leaders have not kept pace with the roles and scope of contemporary nursing practice.
PURPOSE
To provide a framework to transform the professional identity and brand image of nursing from a caring discipline to one of leaders.
METHODS
A Consensus Development Workgroup (CDW) design was used between the International Society for Professional Identity in Nursing (ISPIN) and the Institute for Brand Image of Nursing (IBIN) to advance the concept of All Nurses as Leaders across all settings and the public domain.
DISCUSSION
The goal is to occupy a position in the minds of all stakeholders that differentiates nursing in a manner that is positive, relevant, accurate, desirable, and consistent over time.
CONCLUSION
Current outcomes are endorsements, evidence-based strategies, and a framework to deconstruct the current brand image and align it with the desired brand image of All Nurses as Leaders.
背景
护士作为领导者的职业身份和品牌形象未能跟上当代护理实践的角色和范围。
目的
提供一个框架，将护理的职业身份和品牌形象从一个关怀学科转变为领导者学科。
方法
国际护理职业身份协会（ISPIN）和护理品牌形象研究所（IBIN）之间采用了共识发展工作组（CDW）设计，以推进“所有护士都是领导者”这一概念在所有环境和公共领域的发展。
讨论
目标是在所有利益相关者心中占据一个位置，以一种积极、相关、准确、理想且随时间保持一致的方式区分护理行业。
结论
当前的成果包括认可、循证策略，以及一个解构当前品牌形象并使其与“所有护士都是领导者”这一理想品牌形象保持一致的框架。
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