Ilić Ana, Rumbak Ivana, Dizdarić Dina, Matek Sarić Marijana, Colić Barić Irena, Guiné Raquel Pinho Ferreira
Department of Food Quality Control, Faculty of Food Technology and Biotechnology, University of Zagreb, Pierottijeva 6, 10000 Zagreb, Croatia.
Department of Health Studies, University of Zadar, Splitska 1, 23000 Zadar, Croatia.
Foods. 2023 Sep 24;12(19):3546. doi: 10.3390/foods12193546.
Motivation for food choices is one of the most important determinant of eating behavior, because it comes from within the person. The aim of this study was to observe food choice motivations and estimate differences in demographic and health characteristics towards food choice motives in the adult population ( = 675; 54% women, ≥18 years) from urban setting. Food choice motivations were assessed using an online questionnaire validated by the EATMOT project. Using K-Means cluster analysis, participants were divided into two clusters of six motivational categories for food choices. Regarding the most and least important motivations, participants in cluster 1 chose food based on emotional motivations, and in cluster 2, they chose based on environmental and political motivations. In addition, younger and obese individuals had more pronounced emotional motivations. In conclusion, this study emphasizes the need to address emotional motivations for healthier food choices among overweight and young people. In addition, the prevalence of health motivations and growing awareness of sustainability indicate a willingness to take actions that benefit personal health and the environment. Apart from providing education, it is society's responsibility to create an environment that promotes the implementation of acquired knowledge and changes in dietary habits.
食物选择动机是饮食行为最重要的决定因素之一，因为它源自个人内在。本研究的目的是观察城市成年人群（n = 675；54%为女性，≥18岁）的食物选择动机，并评估人口统计学和健康特征在食物选择动机方面的差异。食物选择动机通过EATMOT项目验证的在线问卷进行评估。使用K均值聚类分析，参与者被分为两个集群，每个集群包含六种食物选择动机类别。关于最重要和最不重要的动机，第1组参与者基于情感动机选择食物，而第2组参与者基于环境和政治动机选择食物。此外，年轻人和肥胖个体的情感动机更为明显。总之，本研究强调需要解决超重人群和年轻人选择更健康食物的情感动机问题。此外，健康动机的流行以及对可持续性的认识不断提高，表明人们愿意采取有益于个人健康和环境的行动。除了提供教育外，社会有责任创造一个促进所学知识的实施和饮食习惯改变的环境。
