Liu Hua, He Guangyao, Ma Ruili, Fu Shaoling
College of Economics & Management, South China Agricultural University, Guangzhou 510642, China.
Foods. 2023 Sep 29;12(19):3624. doi: 10.3390/foods12193624.
The outbreak of COVID-19 has brought global poverty to the forefront, and existing research suggests that socially responsible supply chains play an important role in poverty alleviation. However, there is limited research on how to improve the performance of socially responsible supply chains. This study innovatively chooses a dual perspective, i.e., companies and farmers in contract farming, the dominant model of socially responsible supply chains in Chinese agriculture, as the research object. Furthermore, it examines the role of social capital on the performance of socially responsible supply chains, as well as the moderating role of supply chain transparency, in order to find out how to improve the stakeholder performance. The empirical results found that the factors affecting socially responsible supply chain performance differed between the dual perspectives. From the firm's perspective, all three dimensions of social capital (shared values, communication and reciprocity) have a significant positive effect on socially responsible supply chain performance (income increase), while supply chain transparency only positively moderates between communication and income increase. From the farmers' perspective, only reciprocity and shared values had a significant positive effect on income increase; interestingly, supply chain transparency negatively moderated the relationship between reciprocity and income increase. This study expands the role of social capital theory, and the dual perspective examination provides insights for performance improvement of companies and farmers in socially responsible supply chains, as well as guidance for promoting sustainable social development.
新冠疫情的爆发使全球贫困问题成为焦点，现有研究表明，社会责任供应链在扶贫方面发挥着重要作用。然而，关于如何提高社会责任供应链绩效的研究却很有限。本研究创新性地选择了一个双重视角，即中国农业社会责任供应链的主导模式——订单农业中的公司和农户，作为研究对象。此外，它还考察了社会资本对社会责任供应链绩效的作用，以及供应链透明度的调节作用，以便找出如何提高利益相关者绩效。实证结果发现，双重视角下影响社会责任供应链绩效的因素有所不同。从公司的角度来看，社会资本的三个维度（共享价值观、沟通和互惠）对社会责任供应链绩效（收入增加）均有显著的正向影响，而供应链透明度仅在沟通与收入增加之间起到正向调节作用。从农户的角度来看，只有互惠和共享价值观对收入增加有显著的正向影响；有趣的是，供应链透明度对互惠与收入增加之间的关系起到负向调节作用。本研究拓展了社会资本理论的作用，双重视角考察为社会责任供应链中公司和农户的绩效提升提供了见解，也为促进可持续社会发展提供了指导。
