How does corporate organizational identity, environmental project complexity and environmental project effort matter for project success?

The challenge of achieving success in environmental projects persists for many organizations, and the reasons behind it are unclear. This study is aimed at investigating such reasons by testing the impact of corporate environmental identity, project complexity, and environmental intensity on environmental project success. The study seeks to provide practical recommendations to organizations to enhance their efforts to reduce environmental pollution. The study obtained data from sixteen experts of environmental project managers and applied the fuzzy AHP, fuzzy hierarchical models, and fuzzy TOPSIS techniques for empirical findings. The findings show that organizational identity for the environment and environment project complexity are the key triggers for the success of the environment in the Chinese context. Moreover, it is discovered that team functional diversity is critical to team absorptive capability. This research identified links that offer managers information on prospective selection and project improvement models, with enhanced capacity in leadership dimensions leading to increased project management success. The study also suggested several implications for environmental project success and developing pro-environmental behavior among project managers.