种植牙学：对Instagram上与种植牙相关的主题标签的内容分析。

Ellakany Passent, Aly Nourhan M, Hassan Mohamed G

Lecturer, Department of Substitutive Dental Sciences, College of Dentistry, Imam Abdulrahman Bin Faisal University, Dammam, Saudi Arabia.

Assistant Lecturer, Department of Pediatric Dentistry and Dental Public Health, Faculty of Dentistry, Alexandria University, Alexandria, Egypt.

J Prosthet Dent. 2023 Nov 10. doi: 10.1016/j.prosdent.2023.10.013.

STATEMENT OF PROBLEM

Social media platforms such as Instagram have recently become popular among dentists, dental interest groups, and patients for sharing dental-related information. However, a study that dissects and analyzes implant-related posts on Instagram is lacking.

PURPOSE

The purpose of this study was to analyze the type of implant-related information on Instagram by highlighting the characteristics of the top-performing posts and assessing their usefulness as educational content.

MATERIAL AND METHODS

A list of 12 implantology-related hashtags on Instagram was searched, and, for each hashtag, data were acquired for the "Top 12 posts" listed by the Instagram search algorithm. The contents of each post, including the number of likes and followers, content type, poster role, post content, theme and type, account type, and accuracy of claims, were collected. Descriptive statistics were calculated, and comparisons were performed by using the Mann-Whitney U and Kruskal Wallis tests (α=.05).

RESULTS

The search identified 4 541 867 implant-related posts. The 2 most used hashtags were #dentalimplants (n=1 478 770) and #implant (n=1 303 575). Authorship and content analysis showed that dentists, including specialists, posted about 42% of the posts. More than half of the posts were in the form of pictures (62.5%), self-promotional (77.8%), and used for marketing purposes (61.8%). Most posts were not supported by evidence, and only 27.8% shared clinical facts. However, compared with self-promotional posts, most educational posts shared clinical facts with more likes, views, and followers (P<.001).

CONCLUSIONS

More than 4 million posts related to implant dentistry were identified on Instagram. Dental interest groups and patients authored most posts, with less contribution from dentists and specialists. Social media awareness among dentists may enhance the number of educational posts and provide a novel platform for networking and communication.

问题陈述

Instagram等社交媒体平台最近在牙医、牙科兴趣群体和患者中流行起来，用于分享与牙科相关的信息。然而，缺乏一项对Instagram上与种植体相关帖子进行剖析和分析的研究。

目的

本研究的目的是通过突出表现最佳的帖子的特征并评估其作为教育内容的有用性，来分析Instagram上与种植体相关信息的类型。

材料与方法

搜索了Instagram上12个与种植学相关的主题标签，并针对每个主题标签，获取Instagram搜索算法列出的“热门12篇帖子”的数据。收集每篇帖子的内容，包括点赞数和关注者数、内容类型、发布者角色、帖子内容、主题和类型、账户类型以及声明的准确性。计算描述性统计数据，并使用曼-惠特尼U检验和克鲁斯卡尔-沃利斯检验进行比较（α = 0.05）。

结果

搜索识别出4541867条与种植体相关的帖子。使用最多的两个主题标签是#dentalimplants（n = 1478770）和#implant（n = 1303575）。作者身份和内容分析表明，包括专科医生在内的牙医发布了约42%的帖子。超过一半的帖子是图片形式（62.5%），具有自我宣传性质（77.8%），且用于营销目的（61.8%）。大多数帖子没有证据支持，只有27.8%分享临床事实。然而，与自我宣传帖子相比，大多数教育性帖子分享临床事实时获得了更多的点赞、浏览量和关注者（P <.001）。