Al-Karadsheh Omar Amjad, Zabadi Siraj Jawad, Altoum Dana Radwan, Kasabreh Najla Sani, Hassona Yazan Mansour
Assistant professor, Department of Oral and Maxillofacial Surgery, Oral Medicine, and Periodontology, School of Dentistry, The University of Jordan, Amman, Jordan.
Research assistant, Department of Oral and Maxillofacial Surgery, Oral Medicine, and Periodontology, School of Dentistry, The University of Jordan, Amman, Jordan.
Can J Dent Hyg. 2025 Jun 1;59(2):89-97. eCollection 2025 Jun.
Social media platforms such as Instagram have emerged as alternative sources for oral hygiene instructions. This cross-sectional study evaluates the usefulness, understandability, and actionability of Instagram oral hygiene instruction posts.
A systematic search of Instagram posts was conducted using the hashtags #dentalhygiene and #oralhygiene. The first 100 posts meeting the inclusion criteria for each hashtag were evaluated using 2 tools: the Oral Hygiene Content Usefulness Score (OHCUS), a newly developed scoring system, and the Patient Education Materials Assessment Tool (PEMAT). The OHCUS assessed the quality and clinical value of posts, while PEMAT evaluated their understandability and actionability. Statistical analysis included the Mann- Whitney U test, Kruskal-Wallis test, and Spearman's correlation.
Among the 200 posts, 110 were videos and 90 were photos. The average number of likes was 2,981.92 (±9,635.64), and the average number of views for videos was 196,583 (±933,509). Seventy-one percent of posts were educational. The mean usefulness score was 2.37 (±1.94), the mean understandability score was 74.4% (±14.87%), and the actionability score averaged 35.6% (±24.37%).
Posts from oral health professionals, including dental hygienists, were more useful, understandable, and actionable than posts from other sources, with most posts shared by dental clinic accounts.
Social media, particularly Instagram, has potential as a platform for disseminating oral health education. However, the quality and reliability of the information vary significantly. Posts from oral health professionals, especially dental hygienists, are more beneficial. Enhancing the quality and accuracy of social media content is crucial to maximizing its public health impact.
Instagram等社交媒体平台已成为口腔卫生指导的替代来源。这项横断面研究评估了Instagram口腔卫生指导帖子的有用性、可理解性和可操作性。
使用#牙齿卫生和#口腔卫生标签对Instagram帖子进行系统搜索。使用两种工具对每个标签符合纳入标准的前100个帖子进行评估：口腔卫生内容有用性评分（OHCUS），一种新开发的评分系统，以及患者教育材料评估工具（PEMAT）。OHCUS评估帖子的质量和临床价值，而PEMAT评估其可理解性和可操作性。统计分析包括曼-惠特尼U检验、克鲁斯卡尔-沃利斯检验和斯皮尔曼相关性分析。
在200个帖子中，110个是视频，90个是照片。平均点赞数为2981.92（±9635.64），视频的平均观看次数为196583（±933509）。71%的帖子具有教育意义。有用性平均得分为2.37（±1.94），可理解性平均得分为74.4%（±14.87%），可操作性平均得分为35.6%（±24.37%）。
包括牙科保健员在内的口腔健康专业人员发布的帖子比其他来源的帖子更有用、更易理解且更具可操作性，大多数帖子由牙科诊所账户分享。
社交媒体，尤其是Instagram，有潜力成为传播口腔健康教育的平台。然而，信息的质量和可靠性差异很大。口腔健康专业人员，特别是牙科保健员发布的帖子更有益。提高社交媒体内容的质量和准确性对于最大化其对公众健康的影响至关重要。
