Lamy Lubomir, Guegan Jérôme, Fischer-Lokou Jacques, Guéguen Nicolas
University of Paris, Paris, France.
Southern Brittany University, Lorient, France.
Health Psychol Rep. 2021 Nov 29;10(1):31-36. doi: 10.5114/hpr.2021.111084. eCollection 2022.
In France, despite fear-based communication by the authorities and the media, vaccination against COVID-19 has received little support from the population. For a young population often convinced that severe forms of the disease affect older people, we hypothesized that communication based on the idea of love would be more effective than communication based on fear of vaccination.
In a convenience online French sample ( = 480, = 19.4), vaccination intention was asked after fear priming, love priming, no love/prejudice priming, or a control condition. Participants also reported their fear of vaccination against COVID-19, and the recommendation they would make regarding vaccination of a loved/unloved person.
Vaccination intention was higher in the love condition than in the fear and no love/prejudice conditions. Surprisingly, fear of vaccination was lower in participants who were presented with fear-inducing questions.
Implications of these results are discussed in relation to the fear of vaccination and the transpersonal value of the idea of love. The results suggest that COVID-19 is experienced as a threat both to oneself and to those one loves most. Therefore, calls for fear in the media and on social networks seem less likely to motivate a young population to vaccinate than the reminder of intense emotional ties to loved ones.
在法国，尽管当局和媒体进行了基于恐惧的宣传，但新冠疫苗接种在民众中得到的支持甚少。对于常常坚信该疾病的严重形式只会影响老年人的年轻人群体，我们推测基于爱的理念进行宣传比基于对疫苗接种的恐惧进行宣传更有效。
在一个便利的在线法语样本（n = 480，M = 19.4）中，在恐惧启动、爱启动、无爱/偏见启动或对照条件后询问疫苗接种意愿。参与者还报告了他们对新冠疫苗接种的恐惧，以及他们会就所爱之人/不爱的人接种疫苗给出的建议。
爱的条件下的疫苗接种意愿高于恐惧和无爱/偏见条件下的意愿。令人惊讶的是，被问到引发恐惧问题的参与者对疫苗接种的恐惧更低。
结合对疫苗接种的恐惧以及爱的理念的超个人价值对这些结果的意义进行了讨论。结果表明，新冠疫情对自己和最爱的人都构成了威胁。因此，与唤起对所爱之人强烈情感联系相比，媒体和社交网络上的恐惧呼吁似乎不太可能促使年轻人群体接种疫苗。
