Wallack L, Breed W, Cruz J
J Stud Alcohol. 1987 Jan;48(1):33-8. doi: 10.15288/jsa.1987.48.33.
Alcohol acts and scenes from a sample of 122 hours of prime-time television programs aired in the fall of 1984 were studied. Approximately 80% of the 116 episodes studied contained one or more appearances of alcohol. The appearance of alcohol on dramatic series was especially high with 9 of 10 episodes containing some verbal or visual reference to alcohol. Alcohol was ingested on 60% of all the programs. Overall, the sample contained 10.65 drinking acts per hour. Dramas, comprising 56% of the sample hours, accounted for most alcohol behavior--11 drinking acts per hour. Put in audience terms, a regular viewer of dramas would be likely to see more than 20 drink acts per evening.
对1984年秋季播出的122小时黄金时段电视节目的样本中的饮酒行为和场景进行了研究。在研究的116集节目中，约80%包含一次或多次酒精出现的场景。在剧情类连续剧中酒精出现的比例尤其高，十分之九的剧集包含一些对酒精的口头或视觉提及。在所有节目中，60%出现了饮酒的情节。总体而言，该样本每小时包含10.65次饮酒行为。占样本时长56%的剧情类节目，出现的饮酒行为最多——每小时11次。从观众的角度来看，经常观看剧情类节目的观众每晚可能会看到20多次饮酒行为。
