Kensington Research Institute Silver Spring, MD, USA.
Cable News Network Atlanta, GA, USA.
Front Public Health. 2013 Mar 28;1:2. doi: 10.3389/fpubh.2013.00002. eCollection 2013.
This study, based on a stratified (by decade of production) random sample of 1,221 animated cartoons and 4,201 characters appearing in those cartoons, seeks to determine the prevalence of alcohol-related content; how, if at all, the prevalence changed between 1930 and 1996 (the years spanned by this research); and the types of messages that animated cartoons convey about beverage alcohol and drinking in terms of the characteristics that are associated with alcohol use, the contexts in which alcohol is used in cartoons, and the reasons why cartoon characters purportedly consume alcohol. Approximately 1 cartoon in 11 was found to contain alcohol-related content, indicating that the average child or adolescent viewer is exposed to approximately 24 alcohol-related messages each week just from the cartoons that he/she watches. Data indicated that the prevalence of alcohol-related content declined significantly over the years. Quite often, alcohol consumption was shown to result in no effects whatsoever for the drinker, and alcohol use often occurred when characters were alone. Overall, mixed, ambivalent messages were provided about drinking and the types of characters that did/not consume alcoholic beverages.
本研究基于一个分层（按制作年代）的随机样本，包括 1221 部动画片和其中出现的 4201 个人物角色，旨在确定与酒精相关的内容的流行程度；1930 年至 1996 年（本研究涵盖的年份）之间是否存在任何变化；以及动画片传达的关于饮料酒精和饮酒的信息类型，这些信息与酒精使用的特征、动画片中使用酒精的情境以及据称卡通角色饮酒的原因有关。大约每 11 部动画片中就有 1 部含有与酒精相关的内容，这表明平均儿童或青少年观众每周仅从他/她观看的动画片中就会接触到大约 24 条与酒精相关的信息。数据表明，这些年来，与酒精相关的内容的流行程度显著下降。相当多的情况下，饮酒者没有任何反应，而且角色独自一人时经常饮酒。总的来说，对饮酒和饮用/不饮用酒精饮料的角色类型提供了复杂、矛盾的信息。
