政党集体规范、感知规范与戴口罩行为:对规范社会行为理论的检验。
Political Party Collective Norms, Perceived Norms, and Mask Wearing Behavior: A Test of the Theory of Normative Social Behavior.
机构信息
The Department of Communication Studies, Texas State University.
The Department of Communication Studies, University of Iowa.
出版信息
Health Commun. 2024 Nov;39(13):3170-3179. doi: 10.1080/10410236.2024.2309003. Epub 2024 Jan 28.
The theory of normative social behavior (TNSB) postulates that people are influenced by others' behaviors, which they observe from messages and experience. In addition to focusing on perceived (i.e., descriptive and injunctive) norms, the TNSB was expanded to include collective norms, which represent what people do. Testing this expanded theoretical model, the current study examined whether two types of collective norms - collective political norms and collective regional norms - interacted with descriptive norms to influence pandemic mask wearing behavior expectations among U.S. adults ( = 444). The interaction was statistically significant for collective political norms ( = -.74, = .009) but not collective regional norms ( = -.16, = .85). Specifically, descriptive norms were related to increased mask wearing expectation for all values of political party collective norms, but the effects were stronger when political party collective norms were low (i.e., low mask wearing behavior was normative). The findings support the inclusion of collective norms in the TNSB, clarify the relationships among different types of norms, and provide insights for norms-based interventions.
规范社会行为理论(TNSB)假设人们受到他人行为的影响,这些行为来自于他们从信息和经验中观察到的。除了关注感知规范(即描述性规范和规范性规范)外,TNSB 还扩展到包括集体规范,它代表了人们的行为。为了检验这一扩展的理论模型,本研究调查了两种类型的集体规范——集体政治规范和集体区域规范——是否与描述性规范相互作用,从而影响美国成年人对大流行口罩佩戴行为的期望(n=444)。集体政治规范的相互作用具有统计学意义(r=-.74,p=0.009),而集体区域规范的相互作用则没有统计学意义(r=-.16,p=0.85)。具体来说,对于所有政治党派集体规范的值,描述性规范与增加口罩佩戴期望有关,但当政治党派集体规范较低时(即低口罩佩戴行为是规范的),影响更大。这些发现支持在 TNSB 中纳入集体规范,阐明不同类型规范之间的关系,并为基于规范的干预提供见解。