Department of Pediatrics, Baskent University Faculty of Medicine, Ankara, Turkey.
Department of Pediatrics, Ankara Bilkent City Hospital, Ankara, Turkey.
Pediatr Int. 2024 Jan-Dec;66(1):e15736. doi: 10.1111/ped.15736.
The phenomenon of sharenting has led to an increase in children's digital presence on social media platforms, particularly Instagram. This study aimed to examine the relationship between features of mothers' Instagram use and their sharing of photos related to their children.
The present study was conducted with 130 mothers of children who applied to our university hospital and who had an Instagram account and allowed us to follow them. The mothers completed an online questionnaire that consisted of parents' sociodemographic data and data regarding social media use characteristics. We created a new Instagram account for this study, and we examined the mothers' Instagrams via this account. The number of Instagram followers was analyzed by dividing it into four equal 25% percentiles.
The present study found that mothers with more followers shared more photos about themselves and their children on Instagram per year (p < 0.001). It was confirmed that mothers with more followers were more likely to share their children's photos showing them alone, showing them playing, photos that included identity information, and photos that violated their privacy (p values respectively; p = 0.004, p = 0.001, p = 0.043, p = 0.015).
This study highlights the association between mothers' Instagram follower numbers and the presence of risky posts about their children on social media. The number of Instagram followers might serve as a predictor of sharenting behavior. The study's findings are discussed thoroughly, and recommendations are provided for future research and practice in this area.
分享育儿照片（即“晒娃”）现象导致儿童在社交媒体平台上，尤其是 Instagram 上的数字足迹增加。本研究旨在探讨母亲在 Instagram 上的使用特征与分享与子女相关照片之间的关系。
本研究纳入了 130 名向我们大学附属医院申请就诊的儿童的母亲，这些母亲拥有 Instagram 账号并允许我们关注她们。母亲们完成了一份在线问卷，其中包含父母的社会人口统计学数据和社交媒体使用特征数据。我们为这项研究创建了一个新的 Instagram 账号，并通过该账号查看母亲们的 Instagram。Instagram 关注者数量通过将其分为四个相等的 25%百分位数进行分析。
本研究发现，关注者较多的母亲每年在 Instagram 上分享的关于自己和孩子的照片更多（p<0.001）。研究证实，关注者较多的母亲更有可能分享孩子的单独照片、玩耍照片、包含身份信息的照片和侵犯隐私的照片（p 值分别为；p=0.004，p=0.001，p=0.043，p=0.015）。
本研究强调了母亲在 Instagram 上的关注者数量与社交媒体上存在风险的子女照片之间的关联。Instagram 关注者数量可能是“晒娃”行为的预测指标。研究结果得到了深入讨论，并为该领域的未来研究和实践提供了建议。
