Faculty of Communication, Culture and Society, Università della Svizzera italiana (USI), Lugano, Switzerland.
Faculty of Communication, Culture and Society, Università della Svizzera italiana (USI), Lugano, Switzerland; Department of Communication & Media, Ewha Womans University, Seoul, South Korea.
Patient Educ Couns. 2024 Jun;123:108209. doi: 10.1016/j.pec.2024.108209. Epub 2024 Feb 14.
Amid ongoing medication safety concerns in China and limited research on public perceptions, this study investigates the correlations between media exposure, healthcare experiences, and individuals' perceptions of medication safety. It also examines individuals' reliance on information sources during safety crises.
A multistage stratified random sampling was employed with the gross sample containing 3090 Chinese adults aged 18-60 years. Data were analyzed using multiple linear regression.
Social media exposure was found to negatively correlate with perceptions of current medication safety and its perceived improvement, while exposure to television and print media showed positive correlations. Positive healthcare experiences were associated with improved medication safety perceptions. Among various information sources, healthcare professionals were deemed most trustworthy during medication safety incidents.
Media exposure and personal healthcare experiences significantly shape individuals' perceptions of medication safety in China, with healthcare professionals playing a crucial role in this context. Practiceimplications: Effective health crisis communication in China needs to be multifaceted, integrating traditional media and social media platforms to disseminate accurate information broadly. Additionally, healthcare professionals should be actively involved in crisis communication. Their role as trusted sources can be leveraged to clarify misconceptions, and reassure the public during medication safety incidents.
在中国持续存在药物安全问题且公众认知研究有限的背景下，本研究调查了媒体接触、医疗保健体验与个体对药物安全的认知之间的相关性。还研究了个体在安全危机期间对信息源的依赖。
采用多阶段分层随机抽样，总样本包含 3090 名 18-60 岁的中国成年人。使用多元线性回归分析数据。
社交媒体接触与当前药物安全及其感知改善的认知呈负相关，而电视和印刷媒体接触则呈正相关。积极的医疗保健体验与改善的药物安全认知相关。在各种信息源中，医疗保健专业人员在药物安全事件中被认为是最值得信赖的。
媒体接触和个人医疗保健体验显著影响中国个体对药物安全的认知，在这种情况下，医疗保健专业人员发挥着关键作用。
中国有效的健康危机沟通需要多方面的措施，整合传统媒体和社交媒体平台广泛传播准确信息。此外，医疗保健专业人员应积极参与危机沟通。可以利用他们作为可信赖来源的角色，在药物安全事件中澄清误解，安抚公众。
