Department of Human Nutrition and Hospitality Management, The University of Alabama, 457A Russell Hall, Tuscaloosa, AL, USA.
School of Hospitality and Tourism Management, Oklahoma State University, 365 Nancy Randolph Davis, Stillwater, OK, USA.
Appetite. 2024 May 1;196:107283. doi: 10.1016/j.appet.2024.107283. Epub 2024 Feb 23.
The purpose of this study is to examine the psychosocial determinants of baby boomers'-born between 1946 and 1964- intention to choose a menu item featuring plant-based meat alternatives (PBMA) when dining out. The specific objectives are as follows: 1) to identify the baby boomer generation's health-related perceptions about PBMA, and 2) to examine the factors that influence baby boomers' intention to choose a dish featuring PBMA at a restaurant. A total of 174 responses obtained using the Qualtrics panel were analyzed with content analysis and partial least squares structural equation modeling (PLS-SEM). The findings identified various underlying perceptions of baby boomers toward PBMA, such as perceived health outcomes, perceived availability, and willingness to purchase. Furthermore, subjective norm, cues to action, and self-identity were found to be significant predictors of the intention to choose a menu item featuring PBMA when dining out. Theoretical and practical implications are discussed.
本研究旨在探讨生育高峰期出生的人的心理社会决定因素-出生于 1946 年至 1964 年之间-外出就餐时选择以植物为基础的肉类替代品（PBMA）作为菜品的意愿。具体目标如下：1）确定婴儿潮一代对 PBMA 的健康相关看法，以及 2）检验影响婴儿潮一代在餐厅选择以 PBMA 为特色菜肴的意愿的因素。总共使用 Qualtrics 小组获得了 174 份回复，采用内容分析法和偏最小二乘结构方程建模（PLS-SEM）进行了分析。研究结果确定了婴儿潮一代对 PBMA 的各种潜在看法，例如预期的健康结果、预期的可用性和购买意愿。此外，发现主观规范、行动线索和自我认同是外出就餐时选择以 PBMA 为特色菜品的意愿的重要预测因素。讨论了理论和实践意义。
