Guangzhou College of Technology and Business, Guangzhou, Guangdong, China.
Department of Applied Computing and Artificial Intelligence, Faculty of Computing, Universiti Teknologi Malaysia, Johor Bahru, Johor, Malaysia.
Sci Rep. 2024 Feb 26;14(1):4657. doi: 10.1038/s41598-024-54444-8.
The evolution of Internet technology has led to an increase in online users. This study focuses on the pivotal role of visual elements in web content conveyance and their impact on user browsing behavior. Therefore, the use of visual elements in web design based on big data has aroused widespread concern among web designers, they apply visual elements to their web design works to make the web more attractive. This study examines the composition and distribution characteristics of key visual elements identified through user behavior data in a big data environment and discusses the use of visual elements in web design in the era of network economy. In addition, this paper issued 200 questionnaires to investigate the degree of attention to visual elements in web pages for users of different occupations and different educational backgrounds. Our survey indicated that visual elements captured the attention of 41% of corporate employees, whereas a mere 1% of social welfare workers focused on web content; 36% of undergraduates pay attention to visual elements of web pages, but only 5% and 4% of postgraduates and doctoral degrees and above. Therefore, the visual elements of the designed web page need to conform to the user's cultural background and professional background.
互联网技术的发展导致在线用户数量的增加。本研究专注于视觉元素在网络内容传递中的关键作用及其对用户浏览行为的影响。因此，基于大数据的网页设计中视觉元素的使用引起了网页设计师的广泛关注，他们将视觉元素应用到自己的网页设计作品中，使网页更具吸引力。本研究通过大数据环境中的用户行为数据，研究了关键视觉元素的构成和分布特征，并探讨了网络经济时代网页设计中视觉元素的应用。此外，本文向不同职业和不同教育背景的用户发放了 200 份调查问卷，调查他们对网页视觉元素的关注程度。我们的调查显示，视觉元素吸引了 41%的企业员工的关注，而仅有 1%的社会福利工作者关注网页内容；36%的本科生关注网页的视觉元素，但只有 5%和 4%的研究生及以上学历的人关注。因此，设计网页的视觉元素需要符合用户的文化背景和专业背景。
