Galimov Artur, Albers Larisa, Rahman Tahsin, Vassey Julia, Kirkpatrick Matthew G, Unger Jennifer B
Tobacco Center of Regulatory Science, Institute for Health Promotion and Disease Prevention Research, Department of Population and Public Health Sciences, Keck School of Medicine, University of Southern California, Los Angeles, United States.
Tob Induc Dis. 2024 Feb 26;22. doi: 10.18332/tid/184053. eCollection 2024.
JUUL is a high-nicotine pod-based vaping device that is popular among adolescents and young adults. On 23 June 2022, the US Food and Drug Administration (FDA) denied authorization to market JUUL, and ordered JUUL Labs to remove products from the US market. The next day, a US federal appeals court temporarily suspended the ban. The mixed public discourse surrounding the FDA ban warrants further investigation.
This study examined Twitter data to describe public reaction to these announcements. Posts containing terms 'JUUL' and/or '#JUUL' (N=97548 unique tweets) were collected from 23 June to 3 July 2022, from Twitter's Streaming Application Programming Interface (API). After removing retweets, we used an inductive approach to become familiar with the data, generated a codebook, and conducted a content analysis on a random sample of n=4000 tweets.
A total of 2755 (68.9%) tweets discussed JUUL in the context of the FDA ban. News (n=1425/2755; 51.7%) about the JUUL ban, government distrust (n=588; 21.3%), and individual rights (n=253; 9.2%) were the most prevalent themes. Less commonly discussed themes included inconsistencies between policies (n=174; 6.3%), mentions of switching to other products (n=162; 5.9%), smoking cessation (n=99; 3.6%), and craving for JUUL (n=94; 3.4%). Sentiment analysis of JUUL ban-related posts (n=2755) demonstrated that 1989 (72.2%) tweets were categorized as neutral, while anti-ban posts (n=566; 20.5%) were more prevalent than pro-ban posts (n=200; 7.3%).
Besides straightforward announcements of the JUUL ban and its suspension, Twitter posts discussed government distrust, individual rights, and policy inconsistencies. While most posts conveyed neutral sentiments, anti-ban posts were almost three times more prevalent than pro-ban posts. Our findings suggest that text-based social media platforms like Twitter may be an effective instrument to understand opinions, attitudes, and beliefs regarding the FDA's JUUL ban.
JUUL是一种基于烟弹的高尼古丁电子烟设备，在青少年和年轻人中很受欢迎。2022年6月23日，美国食品药品监督管理局（FDA）拒绝批准JUUL上市，并命令JUUL实验室将产品从美国市场撤下。第二天，一家美国联邦上诉法院暂时中止了该禁令。围绕FDA禁令的复杂公众讨论值得进一步调查。
本研究分析了推特数据，以描述公众对这些公告的反应。2022年6月23日至7月3日期间，通过推特的流式应用程序编程接口（API）收集了包含“JUUL”和/或“#JUUL”的帖子（共97548条独特推文）。在去除转发内容后，我们采用归纳法熟悉数据，生成了一个编码手册，并对n = 4000条推文的随机样本进行了内容分析。
共有2755条（68.9%）推文在FDA禁令的背景下讨论了JUUL。关于JUUL禁令的新闻（n = 1425/2755；51.7%）、对政府的不信任（n = 588；21.3%）和个人权利（n = 253；9.2%）是最普遍的主题。较少讨论的主题包括政策之间的不一致（n = 174；6.3%）、提及转向其他产品（n = 162；5.9%）、戒烟（n = 99；3.6%）以及对JUUL的渴望（n = 94；3.4%）。对与JUUL禁令相关的帖子（n = 2755）的情感分析表明，1989条（72.2%）推文被归类为中性，而反对禁令的帖子（n = 566；20.5%）比支持禁令的帖子（n = 200；7.3%）更普遍。
除了直接宣布JUUL禁令及其暂停外，推特帖子还讨论了对政府的不信任、个人权利和政策不一致。虽然大多数帖子表达的是中性情绪，但反对禁令的帖子几乎是支持禁令帖子的三倍。我们的研究结果表明，像推特这样基于文本的社交媒体平台可能是了解公众对FDA的JUUL禁令的意见、态度和信念的有效工具。
